Main content

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

ZohoDay 2026 - How Newcross Healthcare builds AI apps on a governed platform - while keeping AI hype at bay

At ZohoDay 2026, we all wanted to hear real world stories about AI adoption. But we got a bit more than we bargained for with Newcross Healthcare - an organization that has pushed forward on AI app building, without bending on AI governance and compliance. Here's what I learned from my on-stage interview with Mo Umerji.

Mo Umergi of Newcross with Jon Reed of diginomica at ZohoDay 2026

Enterprise hits and misses - CIOs contrast AI results versus reality, while the Block 'AI washing' debate erupts

This week - AI adoption versus ROI is the big enterprise story, but what has the diginomica network learned? Jack Dorsey says Block's mass layoffs are about AI, but a closer look is warranted. Knowledge velocity is a thing, and so is Anthropic's enterprise impact. But will I blow a gasket? Let's find out...

success-failure-road-for-businessman

Enterprise hits and misses - AI adoption sparks an employee well-being debate, as agentic use cases gain traction

This week - AI adoption is inevitable, but employee well-being is another matter. Where do the solutions lie? Agentic use cases from commerce to collaboration are piling up, and so are the lessons. After a break, look who's back in the whiffs section...

snowboard-crash

ZohoDay 2026 - SaaS may not be dead, but the customer value question is burning hot. Why Zoho's leadership sees the market differently

ZohoDay 2026 posed a serious challenge: how to present a compelling future, amidst doubts about whether enterprise software has a future. Zoho came out with strong positions on why SaaS is about risk transfer, and why AI context needs a rethink. Despite AI coding innovations, "no layoffs" is Zoho's internal stance - here's why.

Vijay Sundaram, Chief Strategy Officer at Zoho

CX for industries heats up - SAP's Balaji Balasubramanian on why retailers must balance experience, operations, and, yes - AI

We can't seem to escape the froth of AI versus SaaS. But as my recent talk with SAP' Balaji Balasubramanian showed, we need to take the reckoning further. On the heels of NRF and SAP's Retail Intelligence news, what are retailers facing now, and where do the pitfalls and opportunities lie?

Balaji Balasubramanian - SAP CX

Enterprise hits and misses - AI forces a massive data rethink, Aneel Bhusri returns as Workday CEO, and the AI versus SaaS tension persists

This week - the enterprise has a newfound obsession with "quality data" - but are we on the wrong track for AI? Pega and HubSpot turn in strong earnings, but Wall Street's AI fever (dreams?) persist. Aneel Bhusri returns as Workday CEO, and Microsoft finally escapes the whiffs section.

Awarding gold medal

Is agentic commerce enterprise-grade, or not? Yes, says Ayal Karmi - but it needs operational rails

I was in the midst of a spunky debate with nekuda CEO Ayal Karmi on agentic commerce and LLM autonomy. But then big changes hit: OpenAI and Stripe issued their ACP protocol, and now Google is out with their UCP protocol. What does that mean for enterprises? Karmi has some answers. Bonus: I have debate highlights for you too.

Ayal Karmi, CEO & Co-Founder, nekuda

Enterprise hits and misses - AI agents get a deterministic reality check, and the SaaSpocalypse hype gets new critics

This week: AI wants to eat software, but can it? A fresh wave of critics bring a reality check. Speaking of reality check, enterprise LLM agents are getting a deterministic architectural makeover, as vendors acknowledge that out-of-the-box LLMs aren't what customers need. Microsoft continues its epic streak - in the whiffs section.

man-losing-mind

Acumatica Summit 2026 - SMB customers air out their views on AI, automation, and data quality

Since the Acumatica Summit, something has been gnawing at me - something to do with the now-unhinged "AI eats software" media frenzy. But does that debate capture where ERP value resides? Let's go back to field views from Acumatica customers, and see if we can find out.

PSI Family Services - at Acumatica Summit 2026

Enterprise hits and misses - AI fears meet SaaS software earnings, and OpenClaw's security holes keep CISOs up past bedtime

This week - software earnings look pretty strong, but not strong enough - back to the AI versus software debate. Moltbook and OpenClaw took over the AI agent hype train, but what does it mean for enterprise? Short answer: security wake-up call. And: event season kicks in, as does our coverage.

Business people win race city concept © Rawpixel.com - shutterstock

Acumatica Summit 2026 - taking the pulse of cloud ERP, AI, and customer realities

Acumatica Summit 2026 is a wrap - but what just happened? The stakes were high - for customers, for partners, and for Acumatica itself. Cloud ERP vendors are under pressure, but is customer value really about agentic AI roadmaps, or something else? Here's the hot topics from my show wrap podcast with Josh Greenbaum.

Acumatica CEO John Case - at Acumatica Summit 2026

Enterprise hits and misses - Davos gets deconstructed, and PwC has good (and bad) news about AI projects

Is Davos enterprise-relevant? Yes, but it needs some deconstruction, and we're here for it. PwC issued a CEO survey on AI that brings sensational bad news, but also some major silver linings. As storms hit, the enterprise event season kicks in... Let's do this.

winter sports athlete
Loading
A grey colored placeholder image