Main content

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Enterprise hits and misses - big retailers face off with AI, but can enterprise LLMs hedge the AI bubble?

This week: retailers face the AI challenge, but market headwinds are fierce. Enterprise LLMs are a thing - could they hedge against AI bubble fallout? Cloudflare went down - and so did we... A mini-postmortem. As always, your whiffs are served piping hot.

Awarding gold medal

Enterprise hits and misses - want AI success? It's about change management, not tech. Plus: the sixty hour workweek debate heats up

This week - our AI project success results are in. It's about change management, but with a data (and process) twist. The future of work heats up, with sixty hour workweeks as the hot topic. Plus: chasing human purpose amidst AI, and a digital workers vs tools reframe. As always, your whiffs.

winter sports athlete

Enterprise hits and misses - AI bubble talk gets serious, CIOs respond to Microsoft price hikes, and event season won't stop

This week - AI bubble talk gets (very) serious, but what to make of it? Can enterprise adoption mitigate it? CIOs respond to Microsoft's price increases (and AI), and event season just won't stop... At least the stories on the ground are compelling. As always, your whiffs.

man-losing-mind

The ASUG Tech Connect AI review - Walter Sun reveals why SAP announced its RPT-1 foundation model, and how it differs from an LLM

ASUG Tech Connect brought AI adoption to a head. What do customers need to build with SAP AI? Is the Gen AI Hub for BTP message getting out there? Why or why not? I talked with SAP's Walter Sun about all this and more - starting with SAP's RPT-1 foundational model news.

Walter Sun talks SAP Business AI at ASUG Tech Connect 2025

Fall event highlight - Oracle partners press ahead with AI app building, and air out the do's and don'ts of AI agents

Vendors made their agentic ambitions clear this fall - but the role of partners? Not so much. Oracle AI World was an exception. Let's boil down AI agent lessons from a demo with Auditoria.AI, and a talk with Oracle AI Agent Marketplace launch partner Apex IT.

 Oracle's Steve Miranda speaking at Oracle AI World 2025

Enterprise hits and misses - is there an agentic AI gap between vendors and customers? Amazon's outage fallout continues, and deep fakes are ready for prime time

This week - events cast light on the agentic gap between vendors and customers. Audio deep fakes are conversational, and facial recognition is problematic. The Amazon outage fallout news continues, as the unfortunate impact on smart mattresses is revealed.

success-failure-road-for-businessman

The CCE 2025 AI review - how do we account for the gap between vendors and customers on agentic AI?

CCE 2025 brought the enterprise AI conversation to a head. Sometimes it was jugular; sometimes it was visionary. But was it a more "intelligent" AI discussion? If so, why? And, for the first time, I break out the components of earning AI trust.

AI last human managers - via Heather Willem of Two Line Studios

Oracle AI World 25 - AI adoption and project realities - Oracle customers share their field stories

Oracle AI World combined a vigorous agentic message with a provocative Larry Ellison keynote. But how does this stack up with customer realities? What does AI adoption look like in the field? Here's my customer roundup - with the Choctaw Nation and Children's Hospital of Los Angeles.

The Choctaw Nation team at Oracle AI Open World
Loading
A grey colored placeholder image