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Enterprise hits and misses - CIOs contrast AI results versus reality, while the Block 'AI washing' debate erupts

Jon Reed Profile picture for user jreed March 2, 2026
Summary:
This week - AI adoption versus ROI is the big enterprise story, but what has the diginomica network learned? Jack Dorsey says Block's mass layoffs are about AI, but a closer look is warranted. Knowledge velocity is a thing, and so is Anthropic's enterprise impact. But will I blow a gasket? Let's find out...

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Lead story - CIOs navigate AI - Why 93% of enterprises use AI but most aren't seeing the ROI they were promised

The markets want to argue about AI versus SaaS distruptions, but things are different on the ground. For customers, AI adoption versus ROI is poised to be the hot enterprise conversation of the year.

If you haven't tracked the data from the diginomica network on this topic, now is the time. Recently, we published insights from direct conversations with 35 CIOs and CTOs, who collectively oversee billions in technology spend (you can see the data highlights, and sign up for the full free report). 

The top finding? The continued disconnect between AI hype and implementation reality. This maps with my own stump speech: vendors are getting ahead of customers on AI sophistication; that gap puts projects in peril. On the event trail, customers routinely tell me: "I liked what I heard, but I don't know how to get there."  But what did the diginomica network findings say? 

The expectation gap is real. While 93% of organizations now use AI in some form, only 21.4% report success rates above 80%. High-profile implementations — including Microsoft Copilot, automated bid tools, and headcount reduction initiatives — are delivering disappointing returns.

Crucial point: these tech leaders indicate that AI technology itself is not the barrier.

The barriers to AI value realization are organizational, not technical. Poor data quality, disconnected data systems, and inadequate change management top the list of blockers. Organizations are repeating the pattern that has plagued past technology implementations: seeing only 10-20% of potential benefits because they fail to drive proper adoption and education.

One potentially surprising insight? Investment in tech talent remains a priority. 

When forced to choose between hiring 10 data scientists or buying an enterprise AI platform, 64.3% of technology leaders chose the people. As one CIO explained: 'We need bright people finding bright ways to use bright technology — not technology operating in isolation.'

This all resonates. I do think, however, that while the current state of AI tech is not a barrier to successful results, there are tech barriers with noting - a topic I am admittedly a bit notorious for documenting. This issue usually comes into play via unrealistic expectations, not at the CIO level, but at the board level. I can see similar signs in these diginomica network findings: 

Boards consuming vendor marketing expect transformation; CIOs are managing the nuanced reality on the ground.

Just last week, I talked to a customer who had to walk executives through why AI coding tools like Claude Code and Replit weren't enterprise-grade for their compliance setting (in contrast, other enterprise tools in use had superior data context, governance, and role-based authorizations). 

Since this diginomica network research came out, I've seen Derek contrast these data points with vendor plans, and their own research findings. Rightly so; we can't cross over into consistent AI results until this gap is closed. I'm looking forward to the next wave of community findings. Stay tuned...

Diginomica picks - my top stories on diginomica this week

Vendor analysis, diginomica style. 

With the SaaSpocalypse narrative still running (too) hot across stock markets, we have two earnings reports of note to consider: 

  • Next chapter please! Workday CEO Aneel Bhusri reads the future and shoots down the 'SaaSpocalypse' - Stuart on Workday's good (but not good enough for the short termers) year, and Bhusri's measured response. But it's Bhusri's offhand quip that deserves the pull quote: "Every one of these AI leaders actually runs Workday just for what it's worth - Anthropic, Google and OpenAI all run Workday." That strikes me as a crucial proof point...
  • How much is that worth in AWUs? Introducing a new metric to track agentic value as Salesforce turns in strong full year numbers - Again strong numbers that didn't sway markets, but as Stuart reports, that didn't stop Benioff from going off. Salesforce is consuming enough AI tokens to chart on the top worldwide LLM leaders... but quoting Benioff, that's not necessarily a proxy for value. Thus the AWU news: "But we really want to take this to another level, and another level is a token on its own doesn't know your customers, your pipeline, your org chart, but Salesforce does. The value isn't in the token, the value is what our platform does with it. That's why today we're introducing the Agentic Work Unit (AWU)." Now that will be interesting to track...

Meanwhile, here's my top choices from our vendor coverage:

A few more vendor picks, without the quotables:

Jon's grab bag - We're in dire need of some tech-for-good stories this week, and Cath's got a couple of dandies: AML Registry to transform blood cancer research with the help of AI, and How data will enable McCain’s Farm of the Future to boost regenerative farming worldwide. Chris has a scorching book review in Welcome to inverted AI utopia!
Why Dr Vivienne Ming's future looks positively merciless. Gary blows an entertaining gasket going after Anthropic's 'we solved Cobol code' announcement in Monday Morning Moan - messing with our safest IT systems might be the worst thing the AI vandals have come up with...so far!

As the Anthropic/OpenAI/Pentagon story surged, Stuart waded in with frequent missives/deconstructions. If you missed the blow-by-blow, here's the latest: Something for the weekend (and beyond) - Trump 2.0 goes nuclear on "left-wing nut jobs" Anthropic, but the fallout will engulf the entire tech sector, preceded by What Dario Amodei wouldn't do, Sam Altman would! Here's why the OpenAI CEO signed a deal with the US Department of War - and why he wants you to visit him in jail if things go wrong.... Stuart also examined the implications on European tech innovation.

We can conjure a heated argument on these regulatory fisticuffs at any time, but two lines in Stuart's analysis jump out today: "Once the puerile name calling and personal insults die down, we need a lot more transparency on a lot of aspects of what's happened/is happening." And: "We are in uncharted waters here." As for enterprises trying to rationalize their AI pursuits amidst this fracas, I have no quick/easy answers except: plan B is probably on the table, to provide assurances if the vendors in plan A falter. That plan B surely includes expanding the list of trusted partners, to mitigate over-dependencies.

Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top seven

Are the Block layoffs really about AI? 

These stories are never as cut-and-dried as the frantic LinkedIn proclamations. It's too easy to use them as agenda fuel... But as for Block's layoffs being hailed/cautioned as 'truly the first AI-related layoffs,' here is some caution sauce on that media hot cake. Consider Bloomberg's Block’s 4,000 Job Cuts Raise Questions Over AI’s Role in Layoffs. The choice cut? 

Block’s recent history suggests that AI adoption is not the only factor influencing its staffing decisions. The company loaded up on workers during and after the pandemic, more than tripling its employee base between 2019 and 2022, and has been slower than peers to scale back. Its stock had fallen roughly 40% since the beginning of 2025, a trajectory that had nothing to do with AI and everything to do with a business that had grown unwieldy.

Block's peak employee count after the post-pandemic hiring surge? 12,500. Ergo: 

A note from Goldman Sachs published Friday argues that fears of an imminent AI jobs apocalypse are “excessive.” The bank’s economists estimate that sectors like tech that are impacted by AI are shaving just 5,000 to 10,000 jobs per month from overall payroll growth in the US. Goldman forecasts a 0.5 percentage point increase in the unemployment rate as adoption rises.

Did I mention that Block is heavily invested in Bitcoin, to the tune of $1 billion+, a volatile market that is not doing so well of late? And yes, Block was rewarded with a big market bump after the 'AI layoff' news. A sober/thoughtful discussion on AI and jobs is important, even necessary. 

I'm seeing signs of teams punching above their weight with savvy use of these tools, even as Goldman Sachs has indicated the impact of AI on GDP has been, to data, nominal (more on that shortly). Some junior level roles do appear threatened, but other companies (IBM, Walmart) are hiring young talent. Oh, and p.s. - the economy isn't exactly awesome. We could stand to have this important conversation without hyperbole... 

Overworked businessman

Whiffs

So....

Burger King AI bot will check up on staffs' please and thank yous www.bbc.com/news/article...

"the fast-food outlet had trained the OpenAI-powered system to identify terms including "please" and "thank you"

@burgerking mark me down as someone who doesn't need obsequious service

via @iC

Jon Reed (@jon.diginomica.com) 2026-03-02T00:26:21.915Z

If influencers tell you AI is super-fab, does that do the trick? Evidently is does...usually:

Google and Microsoft offer lucrative deals to promote AI, but even $500,000 won't sway some creators www.cnbc.com/2026/02/06/g...

Jon Reed (@jon.diginomica.com) 2026-03-02T01:04:10.409Z

Pay an influencer today, replace one with an avatar tomorrow... Meanwhile: 

YouTube Shorts and Instagram Reels are making you dumber, according to science - Dexerto www.dexerto.com/entertainmen...

good news: TikTok isn't totally destroying your brain

bad news: it's making you a drag at parties and book club meetings

Jon Reed (@jon.diginomica.com) 2026-03-02T01:45:19.849Z

See you next time... If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed.

 

Image credit - Waiter Suggesting Bottle © Minerva Studiom, Overworked Businessman © Bloomua, Businessman Choosing Success or Failure Road © Creativa - all from Adobe Stock.

Disclosure - Workday, SAP, ServiceNow, UiPath, Everpure and Salesforce are diginomica premier partners as of this writing.

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