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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Enterprise hits and misses - AI agents need definition, Apple issues fresh data on LLM reasoning flaws, and a tech CEO hammers return to office mandates

This week - Apple issues another notable research paper on AI reasoning flaws, but what does it mean for enterprises? AI agents need better definitions, and Moderna merged HR and IT - why? Dropbox's CEO blasts return to office mandates, and one busy man claims the entire whiffs section (almost).

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Want better AI? Then modernize finance and planning - the view from Planful customers

Planful AI was the talk of Planful Perform 2025 - and customers had a few things to say about it. But when I dug in, I found a session highlight from Kimball Midwest, one that shows FP&A transformation in action. Can you get to good AI without that foundation? I don't think so.

Kevin Washek, Director of FP&A at Kimball Midwest

Enterprise and hits and misses - Anthropic's CEO throws fuel on the AI jobs debate, and Salesforce (finally) reels in Informatica

This week - Salesforce's intent to acquire Informatica is official - but why now? Anthropic CEO Dario Amodei ramps up the AI jobs debate, and I have something to say about that. Event season rolls on (and on) - and, as always, your weekly whiffs.

Arrows hitting bullseye on row of targets, sun behind © psdesign1 - Fotolia.com

SAP Sapphire 2025 - why are you moving to private cloud ERP? SAP customer Western Sugar makes the public cloud case

We knew SAP Sapphire would put AI front and center. But not far behind came the discussions about ERP modernization, and getting customers in a better position to consume innovation as well. The case for the SAP ERP public cloud was in that mix - and no one made a better case than The Western Sugar Cooperative. Here's our interview.

Richard Caluori, Director Corporate Controlling, The Western Sugar Cooperative

Enterprise hits and misses - retailers brace for tariff impact with an omni-channel push, and AI data needs put pressure on enterprise vendors

This week - the enterprise hasn't felt a strong impact from tariff drama yet - but what are retailers saying? AI puts enterprises on notice: a different approach to data is needed. Mix in vibe coding, event reviews, and AI agents versus UX. As always, your whiffs.

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Enterprise hits and misses - gen AI productivity is a problem, but execs aren't giving up. Klarna hires humans, and event season rolls on

This week - a fresh round of generative AI productivity studies are in, and the data isn't impressive. But: execs aren't giving up on AI investments. Klarna is hiring humans again, and Apple gets a double serving of whiffs.

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The SAP Sapphire AI preview - seven burning questions about AI that SAP should address

There's no way around it: SAP is going to have some things to say about AI at SAP Sapphire. So let's sharpen our questions also, with seven hot AI topics to track in Orlando. I've also included a key AI issue from three notable SAP user groups: ASUG, DSAG, and UKISUG.

SAP's Walter Sun speaking at SAP TechEd Bangalore 2023

Planful Perform 2025 - if FP&A is a ticket to burnout, can AI change the finance narrative?

Planful Perform 2025 hit on hard truths about talent for finance teams. Can AI solve for FP&A predicaments? And how did Planful's newly announced AI assistants go over with customers, given the amount of co-pilots we've already seen on the market? That's enough for a deep dive - here we go.

Grant Halloran, CEO Planful at Planful Perform 2025

Enterprise hits and misses - is vibe coding enterprise-ready? Why are AI projects struggling, and what's next in the tariff economy?

This week - vibe coding is a thing, but is it an enterprise thing? Many AI projects are struggling - but why? Agentic governance keeps enterprises busy, and so do pending tariffs. Our event reviews keep rolling, and so do the whiffs.

Restaurant automation service concept robot waiter serving bottles and wine glass © Besjunior - Shutterstock

"Hard-coded workflow automations" aren't as legacy as you think - AI agent myth busting with Derek Holt of Digital.ai

Throw out your legacy workflow automations and all your SaaS - AI super agents are here and your processes will now be fully autonomous and intelligent/self-learning to boot! It's an alluring fantasy, but companies like Digital.ai have a different view of AI agents, and field experience to back it up.

Derek Holt, CEO Digital.ai

AI is about trust, education, and... trial and error? Customers at Workday's Innovation Summit share AI field lessons

Workday's Innovation Summit brought the issue of AI adoption front and center. But how does this line up with customer views? Are we overlooking other wins customers are achieving due to the noise inside the AI echo chamber? Here's the high points from what I heard on site.

Megan Zee, SVP, Finance and Controller, PGA
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