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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Enterprise hits and misses - Deloitte gets a tough AI lesson, agentic AI gets a personlization debate, and event season hits fever pitch

This week - agentic AI + real-time context versus B2B content strategy - bring on the debate. Deloitte has a (very) awkward AI moment, and OpenAI and AMD surprise markets. Fall event reviews pour in, as diginomica loads up on road miles. Your whiffs include Microsoft's grab for the One (Drive) Ring.

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SAP Connect 2025 - inside an early Ask my Payslip rollout: how PostNL balances fast AI adoption with risk management

At SAP Connect, I pressed into the access to innovation debate, and got a different response. Meanwhile, PostNL shared lessons on early AI adoption via their Ask my Payslip project. A minor debate on LLMs revealed how enterprise AI can/should be different.

Jack Naudé, SAP HCM Solution Consultant at PostNL

Enterprise hits and misses - AI adoption debates heat up, robotics gets a reality check and event season rolls on

This week - AI adoption lessons are rolling in, but which path should companies (and their leadership teams) choose? Robotics is due for a fresh assessment, and the diginomica team swaps road miles for insights. Your whiffs include - shoes off at work?

Awarding gold medal

ERP personalization and AI - is modern ERP finally living up to its name? Acumatica's 2025 R2 release brings questions - and answers

Acumatica's 2025 R2 release came out last week - and yes, Acumatica's AI strategy is front and center. But there's a sneaky big story driving this release: a turning point into Acumatica's pursuit of ERP personalization. Here's what we learned.

Ali Jani onstage at Acumatica Summit '24

Enterprise hits and misses - deconstructing AI Workslop. Plus: "AI First" comes second - dealing with toxic bosses come first

This week - dealing with toxic bosses is job one - but how? HR Tech 2025 gets a grilling, and so does a new Stanford study on "AI Workslop." Enterprise AI seeks redemption, and I've got some particularly punchy strikethroughs. Let's do this.

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Enterprise hits and misses - H-1B Visa news hits - how should enterprises respond? Supply chains need to transform, and the AI data sovereignty era is here

This week - the H-1B Visa news hits enterprises (and tech vendors), but what should they do next? Is SaaS dead? Not if you examine the pros and cons of LLMs. Oracle gets TikTok, and lessons galore from Workday Rising. As always, your whiffs.

hardhats with problems

Workday Rising 25 - Workday rejects the AI jobs apocalypse, and makes its agentic SaaS case

At Workday Rising 2025, the AI jobs controversy was a hot topic. Workday's stance on this issue goes back to what they've learned building AI agents. This piece takes you through my talks with Workday leadership, and into the heart of their AI (and SaaS) strategy.

President and Chief Commercial Officer. Workday

Workday Rising 25 - how Wellesley College applies critical thinking to AI adoption, and makes Workday personal with Extend

The deterioration of critical thinking skills amidst AI is a hot debate at Workday Rising. That topic resonates with Wellesley College CIO Ravi Ravishanker. His views on adopting AI - and what he's pulled off with Workday Extend - are an event highlight.

Ravi Ravishanker, CIO and associate provost at Wellesley College

Enterprise hits and misses - employee monitoring tools spark debate, agentic AI gets project lessons, and vibe coding cleanup is now a job

This week - employee monitoring/surveillance tools are going mainstream, but are there better ways to the same ends? Oracle scored some big deals, but will OpenAI be a cash cow or a exhaling bubble? And: 'vibe coding cleanup specialist' is now a real thing.

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