Main content

Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Enterprise hits and misses - AI bubbles and AI pricing come to a head, while data breaches taint the summer vibes

This week - the great AI coding and productivity debate roils on (and on). But are we in an AI bubble? Data breaches keep things a little too real, and observability gets a business case. As for whiffs, do I have to mention Coldplay?

Man with megaphone yelling at businessman juggling with currency symbols © Tsung-Lin Wu - Fotolia.com

Enterprise hits and misses - AI ethics versus enterprise realities, and the great AI coding productivity debate

This week - AI ethics meets enterprise reality - can the two be reconciled? The AI for coding productivity debate heats up, thanks to a potent new study. But where does that leave us? Cyber attacks bring lessons learned, and so do our weekly whiffs.

loser-and-winner

Next-gen analyst relations revisited - what are vendors getting wrong, and why does it matter?

No matter the enterprise tech du jour, analyst relations is a constant. But is analyst relations truly serving customers, or are we due for a rethink? Last year, I made the case for next-gen analyst relations. Tim Crawford of AVOA had a few thing to say in response - time for an update.

man-with-headache

Enterprise hits and misses - AI regulation and job losses capture the headlines, but cybersecurity looms

This week - AI regulation and tech layoffs dominated the headlines, but cybersecurity is downplayed at our collective peril. Microsoft attempted a clean sweep of the whiffs section, but Anthropic's agentic vending machine business stood its ground.

problem-solved

Spring event highlight - do finance leaders trust autonomous agents? How Auditoria.ai partners with Workday to bring AI agents to finance

Talk of "autonomous agents" is pervasive - but are customers on board? Next up in my event highlights: a discussion about autonomous agents for finance that took me by surprise. Workday partner Auditoria.ai has a different way of approaching autonomy - and the projects to back it up.

Rohit Gupta, CEO of Auditoria.ai at the Workday Innovation Summit 2025

Enterprise hits and misses - the ROI of agentic AI is the burning question, with the impact of AI copyright rulings not far behind

This week - agentic AI still has buzzword momentum, but where is the ROI? The AI copyright rulings were widely hailed as a victory for LLM vendors, but is it that cut and dried? AI coding gets field tested, supply chains should be outside-in - and a closing rant on the workplace virtue of "playfulness."

man-in-box-fail

Spring event highlight - SAP reveals details about its AI Foundation Model, and fields questions on the Perplexity partnership

I've issued three monster articles (and four podcasts) about SAP Sapphire - but it wasn't enough. To kick off my spring event highlight series, we go under the hood of SAP's Foundational Model pursuit, and why it matters to customers. SAP's Walter Sun also counters my grouchy Perplexity partnership reaction.

Walter Sun of SAP at Sapphire 2025

Enterprise hits and misses - Apple's AI reasoning paper yields enterprise lessons, privacy breaches are (sometimes) on us, and the Spatial Web is here

This week - the viral fallout from Apple's AI reasoning paper continues, but where does that leave enterprises? Let's break down the lessons. The Spatial Web is here - how will it impact AI? Plus: privacy breaches are everywhere, and so is the blame for them. As always, yours whiffs.

professor-questioning

IFS Connect 2025 - How Nature's Path expanded sustainability from a mission into a business discipline

IFS Connect 2025 put Industrial AI at the center, but I want to see the value customers are achieving now - before AI agents enter this mix. Here's how Manuel Gorrin of Nature's Path Foods used IFS to build a sustainability dialogue with business users, via the right KPIs and data platform.

Manuel Gorrin of Nature's Path Foods

Salesforce Connections 2025 - CMO Ariel Kelman takes the hot seat, and fields five burning questions for marketers

Salesforce Connections 2025 jolted marketers in the best way possible - and it wasn't just about agentic AI. On the final day of the show, I had my burning questions ready for Salesforce President and CMO Ariel Kelman, and he was ready also. Are marketers ready for "do-not-reply" marketing?

Salesforce Connections 2025 - Ariel Kelman President and CMO

Enterprise hits and misses - AI leadership is on the clock, and the debate over Mary Meeker's AI trends opus continues

This week - Enterprise leaders are on notice: change or be a legacy manager. I also give my paradoxical take on AI leadership. Mary Meeker's monster slide deck drop continues to spark debate, and event season isn't done with us yet. Yucky data brokers dominate the whiffs.

Restaurant automation service concept robot waiter serving bottles and wine glass © Besjunior - Shutterstock

Salesforce Connections 2025 - putting Agentforce to the test with travel services customer Engine

When it comes to using agentic AI for travel, I'm a tough sell. So Salesforce set me up with Engine, an early Agentforce adoper - and a travel services company. What could go wrong? But Engine's thoughtful approach to AI use case design is worth a closer look.

The Engine team at Salesforce Connections 2025 -  Mollie Bodensteiner and Demetri Salvaggio
Loading
A grey colored placeholder image