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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Forget AI data readiness - it's about the architecture. K2view's CTO on MCP, context, and how to get enterprise AI results

We're about to get a heavy helping of MCP from the keynote stage, as fuel for the agentic AI buzz. But why MCP? Why is context the obsession of enterprise AI vendors? K2view CTO Yuval Perlov has answers - and surprising views on why "data readiness" is overrated.

Yuval Perlov, K2view CTO

Enterprise hits and misses - deriving AI value heats up, Hubspot Inbound is deconstructed, and the AI "de-skilling" effect is here

This week - deriving value from enterprise AI isn't just a data problem. Fall event fun kicks off, with Hubspot Inbound as our first pit stop. AI and cybersecurity remains on the front burner, but what about AI "de-skilling?" As always, your weekly whiffs.

airplane-ramp-up

'Systems of record must change' - IFS Ultimo CEO Steven Elsham shares his agentic AI plans for EAM

Has enterprise software failed customers? IFS Ultimo CEO Steven Elsham says yes - at least when it comes to bringing insights to the users. But when Elsham joined Ultimo, he came in with a mandate: change cloud EAM into pro-active software, beyond today's systems of record.

Steven Elsham, IFS Ultimo CEO

Enterprise hits and misses - services firms have an AI market meltdown, but why? Tech earnings roll in, as NVIDIA gets an Alibaba heads up

This week - Wall Street sees a massive AI disruption to professional services, but is there more to it? The US AI Action Plan gets a dissection, and NVIDIA and Alibaba push their AI plans, with markets wavering. AI projects need guidance, and the whiffs keep coming.

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Enterprise hits and misses - agentic AI fuels cybersecurity angst, and the AI bubble debate is back

This week - agentic AI opens up new threat vectors, so what's an enterprise to do? Are we heading towards AI winter, or an AI bubble pop? Peeps weigh in - and so do I. My argument against AGI is best made via my "all AI" whiffs section... Let's do this.

Footprints in the sand along a beach next to ocean © Alexander Ozerov - Canva.com

Executive Intelligence podcast - Sage CTO Aaron Harris on how he built a different kind of AI for finance (and why SaaS is not dead!)

Bringing cloud services to all Sage customers is a big enough challenge - but now, Sage CTO Aaron Harris must do the same with AI, while avoiding AI's own disruptions to the SaaS market. In our latest Executive Intelligence podcast, Harris reveals how he (re)thinks technology, and why Sage trained their own LLM for finance.

Aaron Harris - Sage diginomica podcast

Enterprise hits and misses - AI vs entry-level jobs - hype or reality? Plus: developer productivity and GPT-5 fallout

This week: entry-level jobs are hard to come by - but why? And how should we rethink AI and education? A big new developer productivity study is previewed, and GPT-5 didn't live up to its billing - what does this mean for enterprise AI? I'm back, and so are your weekly whiffs.

Beach vacation

Enterprise hits and misses - SAP to acquire SmartRecruiters, but why? Dirty data borks AI, and context engineering is here

This week - dirty data does a number on AI, but can digital twins help? Context engineering is here, and AI agents need it. SAP plans to acquire SmartRecruiters; here's my first take. Vendor earnings show resilience, and Ozzy makes Hits and Misses.

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Executive Intelligence podcast - Acumatica CEO John Case on why AI won't kill cloud ERP, if you get industry verticals right

Acumatica CEO John Case is in the hot seat - but in a good way. As Acumatica looks ahead as a Vista equity company, AI brings a new set of disruptions. But in this podcast, Case makes his case for why an effective cloud ERP platform is crucial for the kind of AI enterprises need.

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AI for creative differentiation, or not? Testing AI's format dexterity against my recent video and infographic projects

The last time I put AI to the test in my creative workflow, I had mixed results - time to revisit. How would AI fare with Powerpoints? Video editing? Infographics? Amidst the fails, I've had breakthroughs. But my human-to-human infographic project with Two Line Studios is the highlight.

Informed Buyer infographic from Venngage - full image

Enterprise hits and misses - is MCP ready for prime time? Vibe coding goes up (and down), and autonomous agents are debated

This week - is Model Context Protocol ready for enterprise scale? If not, what's missing? Different takes on autonomous agents and workflow complexity keeps it interesting. So does vibe coding... on production servers. Your whiffs include: Microsoft Teams in cars.

Beach vacation

Getting real about agentic AI, from protocols to data platforms - more inbox adventures with AI vendors

Amidst the whirlwind of spring events, a few persistent AI vendors got my attention. How? By returning my email volleys with savvy responses and fresh data. The latest in enterprise AI? Context intelligence, agentic protocols - and why AI is a process accelerator: for better, or worse.

traveler-exploring
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