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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Executive Intelligence podcast - cloud ERP, AI, and customer priorities: Acumatica's Ali Jani and Miten Mehta weigh in

With the Acumatica Summit on deck, it's the perfect time to discuss the relevance of cloud ERP versus agentic AI. Are the two in conflict, or is there a way forward that pulls in the best of both? Time for free-flowing chat with Acumatica's Ali Jani and Miten Mehta.

Acumatica's Mitan Mehta and Ali Jani - on the executive intelligence podcast

Enterprise hits and misses - the CES hype rollercoaster is robotic, and enterprises get a progress report on AI fluency

This week - can enterprises achieve AI fluency in 2026? If so, how will they get there? CES is not a show for the hype-allergic, but this year, the robotics angle had enterprise relevance. We start the year with some doozy whiffs.

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Into 2026 - better AI means no more people silos! A finance and procurement view from SAP's Etosha Thurman

The undeniable pressure AI puts in silos looms large - and people silos are on this list. For my "Into 2026" feature, I break out the high points from a talk with Etosha Thurman, and an interview with a forward-thinking Ariba customer.

SAP's Etosha Thurman at SAP Spend Connect 2024

Enterprise hits and misses - AI provokes debate on metrics and agentic capability as 2026 kicks off, and why did ServiceNow acquire Armis?

This week - we roundup the highs and lows of 2025 one last time, and strap in for the 2026 kick off, with an early focus on: agentic realities, talent and hiring. Will the gap between leaders and laggards take hold? It's a new year, but the whiffs keep coming...

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The Year in Review - AI in the real world

2025 was the year of agentic AI - or was it? Judging by customer use cases, the answer is: not yet. But that doesn't mean customers aren't pursuing AI aggressively. From AI readiness to robotics progress, here's what we learned from AI projects this year.

2025

Enterprise hits and misses - AI project lessons hit home, IBM acquires Confluent, and the future of robotics is up for debate

This week - as the year winds down, let's take stock: what did we actually learn about AI project success? Meanwhile, IBM keeps things interesting with its Confluent acquisition - but why Confluent, and why now? Robotics is debated, and the whiffs keep rolling.

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Enterprise hits and misses - the digitally exhausted workplace needs new metrics, and AWS re:Invent closes out the event season

This week - the last major event of the fall season is (finally) done - what did we learn at re:Invent? Plus: the workplace is digitally exhausted, but what can we do about it? A slew of use cases document AI project lessons, and the whiffs keep coming...

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Enterprise hits and misses - Cyber Week numbers are (mostly) in, and CXOs reveal budget and AI priorities

This week - Cyber Week stats are coming in, with online spending on the rise and more data to follow. CXOs are split on economic optimism, but are definitely pressing on with AI. Human roles in AI autonomy (and ROI) remains a hot topic. As always, your whiffs.

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UKISUG Connect 2025 - hashing out AI, data governance, and the SAP migration business case with Conor Riordan

Prior to UKISUG Connect 2025, I picked up my conversation with UKISUG Chair Conor Riordan - who shared fresh data on AI, and S/4HANA migrations. What are the hot topics this year? Riordan says we can expect data governance, licensing, and the public cloud to be on that list.

UKISUG Chair Conor Riordan

No more mind-numbing statements of work - inside Unit4's customer success ambitions with Jean de Villiers

Unit4's recent analyst day brought clarity to its cloud ERP and agentic AI pursuits. We also gained from a deeper engagement with new leaders, including CEO Simon Paris, who joined last February. Another standout? A different kind of customer success dialogue with Jean de Villiers.

Unit4 customer panel - with Jean de Villiers
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