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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, the author of five books, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of agentic AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX and customer success, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts - including the pitfalls of cloud ERP value extraction. Lately, he's been documenting the art - and perils - of creative event design, and why next-gen analyst relations needs to happen.

Articles by Jon Reed

Enterprise hits and misses - CIOs reckon with AI use cases, and bring on the agentic substrate debate

This week - CIOs know that AI adoption isn't optional, but how should they play it out? Salesforce makes headless noise at TDX - but the headless stakes have changed. Agentic substrate is a brutal catchphrase, but the stakes are high there too; I'll explain why. Your whiffs are, well, doozies.

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Can AI infrastructure costs be a value driver? Hot topics and customer views from Oracle AI World 2026

Oracle recently launched 22 agentic apps. Meanwhile, the markets do their pinball thing, and software stocks rise (a bit) amidst the noise. But what does this mean for customers? At Oracle AI World New York City, I dug in. What follows is a best-of from those talks, along with my hot takes.

Oracle's Chris Leone speaks at Oracle AI World NYC

Enterprise hits and misses - Claude Mythos needs a reality check, neurodiverse workplaces aren't there yet, and event season rolls on

This week - Anthropic's marketing of Claude Mythos was extravagant, but what is the reality for enterprise CISOs? Neurodiverse workplaces are better workplaces, but we aren't there yet. Context is key to enterprise AI - what are we learning? Events are still in season, and so are podcasts.

Robot's Hand Hitting Gavel At Desk © AndreyPopov - Canva.com

Executive Intelligence podcast - why does Zoho approach AI differently? With Raju Vegesna and Ram Ramamoorthy

We are in dire need of fresh approaches to enterprise AI - and details on how they work. Time to dig in with two Zoho executives, both of whom bring the issues of privacy, data sovereignty, and customer control over "intelligence" to a head.

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Enterprise hits and misses - time for an enterprise data health gut check. Plus: are context graphs a trillion dollar enterprise play?

This week - time for a diginomica research reveal: enterprise data health is the topic, and the wake-up call is now. Are context graphs a trillion dollar opportunity - and what we can take from this debate? A couple rants, a few whiffs - and it's another spunky week in the enterprise.

Business people win race city concept © Rawpixel.com - shutterstock

Want AI outcomes? Yes - but how do customers get there? Inside Oracle's agentic apps news with Steve Miranda

Oracle recently announced 22 new agentic apps. But what does this news mean for customers - and how should enterprises navigate the tech hype carnival to get to business value? Time to go behind the news with Oracle's Steve Miranda.

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What separates a good finance agent from a weekend project? Inside Sage's AI architecture with CTO Aaron Harris

During this exclusive chat with CTO Aaron Harris, we talked about the advances Sage has made in its AI architecture. Does this result in better finance agents? And what has Harris learned from his own agent building experiments?

Aaron Harris Sage CTO © Sage

Enterprise hits and misses - agentic AI project failure versus success, open source versus AI, and the perils of disconnected CX

This week - agentic project success and failure gets defined. Meanwhile, diginomica research has your AI versus SaaS data findings. The dangers of CX disconnect, and the perils of AI workslop for open source - not to mention open source communities at a crossroads. Meta had a rough week, Anthropic fared better, and OpenAI whiffed.

Arrows hitting bullseye on row of targets, sun behind © psdesign1 - Fotolia.com

Enterprise hits and misses - NVIDIA makes a trillion dollar proclamation at GTC, agentic commerce isn't ready (yet), and robots are scary

This week - NVIDIA makes big statements at HTC, but will they hold up? As event season kicks in, agentic commerce and robotics face market obstacles. In your whiffs, Meta backtracks on Horizon Worlds, but the new glasses are the creepshow.

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Enterprise hits and misses - Bayesian uncertainty makes for better AI, tokenomics gets demystified, and Meta's AI Avocado isn't ripe yet

This week - Oracle earnings punch back on the SaaS-is-dead narrative, but Adobe's CEO departure shows that market upheaval isn't to trifle with. Can Bayesian AI change industries like healthcare? Meta has a Meta kind of week, and enterprises don't care for token economics.

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Winter event highlight - how Tech Electronics turned cloud ERP into a force for organizational change (and AI readiness). An Acumatica story

Customer sentiment at winter events was clear: give us results. Show us how to turn disruption into a positive organizational force. Help us avoid the pitfalls of the move fast/break things type of AI. The top of my event highlights? Manish Chandak of Tech Electronics, who shared an exceptional change initiative, with cloud ERP as the driver.

 Manish Chandak, President and CEO of Tech Electronics at Acumatica Summit 2026

Enterprise hits and misses - today's CIO needs a re-think, and software supply chain fallout is here

This week - the requirements of a CIO have never been so intense; the diginomica network reveals the top 12. Thanks to AI regulation drama, software supply chain risk is now a hot/thorny topic. Is the SaaSpocalypse narrative becoming (more) sober? Sovereign AI, stateful AI agents, and yeah - some big whiffs.

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