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Enterprise hits and misses - NVIDIA makes a trillion dollar proclamation at GTC, agentic commerce isn't ready (yet), and robots are scary

Jon Reed Profile picture for user jreed March 23, 2026
Summary:
This week - NVIDIA makes big statements at HTC, but will they hold up? As event season kicks in, agentic commerce and robotics face market obstacles. In your whiffs, Meta backtracks on Horizon Worlds, but the new glasses are the creepshow.

man-with-questions

Lead story - Four AI stories, four different AI lessons - this week, I took four very different lessons from the our latest AI coverage: 

Retail's future is tied up in agentic commerce, yes? Well, up to a point, says BestBuy, Wayfair, and Electrolux with welcome notes of caution struck - Stuart reviews the state of agentic commerce. My take: agentic commerce will definitely become an important purchase channel over time, but the obstacles to getting there are going to burn some early adopters. 

Robot futures – why robophobia is a bigger problem than technologists realise -  Chris examines another obstacle in robotic advancement: "The United Robotics research suggests that the more human our machine counterparts appear, the less people will accept them. This may be a challenge in the years ahead as our need for robot workers grows." My take: robotics is in an experimentation phase is most sectors, with adoption growth in narrow verticals. Experimentation is a healthy attribute, the hype factor is not. 

From ‘buy’ to ‘build’ – how FranklinCovey CIO Blaine Carter is replacing packaged apps with low-code and AI -   My take: Now more than ever, 'build' is a viable option alongside 'buy.' But as Ian notes in this low-code use case, you're not building from scratch; vendor platforms still factor in - as does risk management: "Carter agrees that the risks of switching from buying to building are real. But he suggests it’s not just a technical challenge but an operating model shift — one that changes how the IT team builds solutions and engages with the wider organization."

Tech disruption as a day job - Lloyds Banking Group CEO Charles Nunn on AI, digital transformation, and why his bank just isn't playing the same game as upstart fintechs. My take: as Stuart reports, Llloyds Bank now has bottom line benefits from its AI investments, as well as promising agentic cases underway. But Lloyds Bank is also dealing with the PR fallout from reports of an app security issue - a telling example that the downstream impacts of tech investments are always part of the equation. Moreso with AI... (for more on that, read on)

Vendor analysis, diginomica style. Here's my three top choices from our vendor coverage:

diginomica hits the road, as spring event season revs up: 

UiPath Fusion 2026 - Alyx assessed the UiPath agentic narrative in London with UiPath Fusion 2026 - if your data isn't ready, your agents aren't either: "What Ashley articulates so clearly is that the problem isn't the technology – the ceiling on value is the same thing it's always been: whether organizations actually understand their own processes and data well enough to give those systems something useful to work with." (More diginomica research on this topic to follow!). Also see: Alyx's use case: UiPath Fusion 2026 - how Travelodge is scaling intelligent automation. It starts with the business owner, not the bot

Qualtrics X4 - Derek pressed the issue on agentic AI via the Qualtrics X4 user event in Seattle, via Qualtrics X4 - the harder questions about agentic AI and experience context: "Qualtrics' central argument - that experience context is the missing ingredient for effective agentic AI - only holds if that context can actually flow into the systems where decisions get made. This is another challenging area for Qualtrics. Understanding that a customer is frustrated is useful. Understanding that frustration inside a ServiceNow ticket workflow, a Salesforce interaction, or a healthcare navigation agent is what the "system of decision" ambition actually requires." Also see: Qualtrics X4 - new CEO Jason Maynard declares the insight gap closed, and sets sights on driving outcomes.

IamPhenom 2026 - Phenom’s IAMPHENOM 2026 - quick event wrap - Brian crashed Phenom's event and came back with an AI-meets-vertical-recruiting review: "Finally, I liked Phenom’s approach to documenting and achieving value, much of it due to process improvements. That’s the right direction and I’d recommend Phenom develop even more process workflows and metrics that push customers into more advanced and aggressive work designs."

A few more vendor picks, without the quotables:

Jon's grab bag - Stuart debuts a new Friday diginomica feature: The long and the short of IT - the week in digibytes. Mark Samuels has a fresh customer use case with Snowflake: How Toyota Motor Europe’s integrated approach to data provides the road to solid AI foundations. Chris parses a problematic report: the UK's long awaited copyright missive (AI and copyright – UK government finally backs off 'free for all', but sits on its hands and offers no solutions). 

Cath explores the state of AI voice tech in Speaking of AI-generated voice technology, how do organizations get the tone right? I find the conclusion fascinating: "The overall finding of the Vocal Image report seems to be that users are happy to interact with AI-generated voices as long as they think they’re human." I won't question the data because I'm often an outlier, but I see it differently. I care much more about whether the voice AI understands me - and fulfills my request - than whether it sounds human or not. I downgraded from Alexa+ precisely because I found the Alexa+ bot too human-like, in a super-creepy, soulless way, and it didn't grasp my deterministic needs. Back to the old robot Alexa, that faithfully executes my carefully-crafted routines to perfection, and provides small comforts from a limited bank of predictable robotic responses ("I hope you had a great day!"). (Mis)adventures with voice AI are just beginning...

Best of the enterprise web

Waiter suggesting a bottle of wine to a customer

My top seven

 

Overworked businessman

Whiffs

Meta's Metaverse isn't dead yet, but I wouldn't be buying virtual real estate in Horizon Worlds these days, not even swampland:

Meta backtracks on decision to end Horizon Worlds VR after fans speak up www.cnbc.com/2026/03/19/m...

"Meta previously announced on Tuesday that Horizon Worlds would be taken off the Quest Store"

-> I love a company that executes with a clear, bold vision lolz

Jon Reed (@jon.diginomica.com) 2026-03-22T21:49:38.558Z

Okay, this is a bit awkward: 

OpenAI to nearly double workforce to 8,000 by end-2026, FT reports www.reuters.com/business/ope...

-> because AI is so incredibly good at replacing skilled humans..... except when you want to push your business model beyond grifting and therapy chats

Jon Reed (@jon.diginomica.com) 2026-03-22T22:04:45.822Z

(OpenAI can automate your business, but not theirs...). This is awkward too: 

What privacy? Meta's smart glasses are filming unwitting naked people

appleinsider.com/articles/26/...

-> everything is awesome.... maybe a techno-optimist can chime in here

Jon Reed (@jon.diginomica.com) 2026-03-22T22:08:39.073Z

And so is this...

Dancing humanoid robot causes chaos at busy California restaurant interestingengineering.com/ai-robotics/...

-> Styx predicted this! #mrroboto

(via @iC)

Jon Reed (@jon.diginomica.com) 2026-03-23T01:26:57.015Z

See you next time.. If you find an #ensw piece that qualifies for hits and misses - in a good or bad way - let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed.

 

Image credit - Waiter Suggesting Bottle © Minerva Studiom, Overworked Businessman © Bloomua, - all from Adobe Stock. Feature image - Man with too many questions and no answer - by @pathdoc, from Shutterstock.com.

Disclosure - Oracle, Workday, Blue Yonder, UiPath, Everpure and Salesforce are diginomica premier partners as of this writing.

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