Marketers are rediscovering the power of physical experiences, from in-person events to printed catalogs and magazines, as a way to build deeper connections with audiences fatigued by digital-only outreach. Going retro (with a twist) could be the next big differentiator.
In 2026, brands face a design and content paradox with the website. A conversation with Amanda Cole, CMO, and Meera Murthy, GM & VP of Product at Bloomreach, brought some insights into how marketers need to re-think their approach to the website to support these two different types of consumers.
Engagement with a global fanbase is crucial to LIV Golf's business model. Salesforce Agentforce is opening up new opportunities and ramping up speed.
Webflow wants to democratize application creation using its new AI-powered App Gen product. If you’re trying to ramp up your website experience, you might want to check it out.
LinkedIn adds new integrations and capabilities to events, helping B2B marketers like Impact.com turn online events into scalable, data-driven growth engines.
6sense’s new B2B Buyer Experience Report is out. Buyers are engaging with vendors sooner, and AI is playing a role. But if you think you need LLMs to get on a buyer’s shortlist, think again.
Weight Watchers efforts at digital transformation have been a mixed bag to date...
Some days you just can't get a break...
Primark was reluctant to dip its toes into Click & Collect, but that's turned out to be a success! Can it avoid the same mistake in 2025 with its mobile app plans.
Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market transformation.
Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why.
What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.
Advertising giant Publicis Group began to make a €12 billion bet on AI over a decade. The time is now ripe for the firm to make the most of that, says CEO Arthur Sadoun.
