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As customer journeys fragment across AI and chat, Contentsquare adds new analytics tools. Here’s what’s new

Contentsquare introduced new capabilities for tracking conversational experiences, analyzing AI agent activity, and accessing data via a Model Context Protocol (MCP) server, giving brands a more complete view of how users engage across the customer lifecycle.

analytics

From influencer matching to an AI-driven operating system - inside Humanz' bet on agentic to scale creator-led performance ads

Influencer marketing platform, Humanz, has created an AI-native operating system to help brands and creators manage the end-to-end process of UGC advertising. Here’s why it’s important.

influencer
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