When marketing departments tried out the “content marketing” phrase on me a year ago, I was briefly encouraged. I assumed companies would now step back from polluting the tweetstream with compulsive retweets and hashtag pimping in favor of original content. It didn't happen. There has to be a better way.
A neat bit of digital marketing as Specsavers takes its Spectacles Wearer of the Year contest onto Skype.
Silicon Valley's worst kept secret ever will be confirmed later today when Yahoo announces a buyout of Tumblr. But is this just a PR gesture towards the achingly cool or a thought-through business play by Marissa Mayer?
BMW and Unilever are among the global brands to turn to Accenture for digital marketing support but do the IT services firm's credentials stand up to scrutiny?
CRM Idol is the must do competition for those start up and small companies in the CRM and social CRM spaces. Past winners and competitors have gone on to great things. This year, diginomica is providing a couple of prizes as a way of giving back. Come join the fun.
Gartner's assessment of who leads the lead management sector sees Marketo and Eloqua ahead of the pack, but with Salesforce.com looming close behind.
Half way up a mountain in India or in a back street in Putney, trust is the new currency for the digital economy, argues JP Rangaswami.
McKinsey's vision of digital marketing is compelling at first sight. But when you look closely it is fatally flawed. Even so, there may be other use cases that can be added to the mix. Can you think of some?
