AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.
Yelp CEO Jeremy Stoppelman is big on the idea that AI is going to transform the way consumers experience the firm's offerings.
Revenues up, net income up, customer numbers up, multi-hub adoption up, share price down! The post-'SaaSpocalypse' new normal on Wall Street?
While B2B Marketers tend to go quiet during the weeks around the Super Bowl, maybe they should do the exact opposite. Stick on some Bad Bunny and read on...
Real Madrid and Cisco have a long-standing partnership that is much more than a game of two halves.
Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains what his team are up to.
Marketers are at a crossroads. To survive, they need generative AI skills, but they also need their organizations to help them, and that is not always the case.
A new study reveals how generational tensions between Gen Z and Baby Boomers in Sales are hurting productivity, and how AI might be the unexpected key to bridging the divide.
Being rejected in public is never easy - and if you're Elon Musk, you're never going to take it well, are you? But who ended up the winner in the resulting war of words?
DemandScience says that Marketing is caught in something called a Marketing Data Mirage. What is it, and why is it a challenge for Marketers?
Better donor engagement and automated payments mean more funds to support children and their families.
AI is driving change across all parts of the organization, and marketing is no exception. Here’s how it’s changing team structures and responsibilities, and even individual marketers’ skillsets.
Another busy year in the Marketing realm...
