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<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"><channel><title>Digital and content marketing – diginomica</title><atom:link href="https://diginomica.com/category/digital-marketing/feed" rel="self" type="application/rss+xml"/><link>https://diginomica.com</link><description>business insights for the enterprise undergoing digital transformation</description><language>en-US</language><lastBuildDate>Sun, 26 Apr 2026 04:08:15 -0700</lastBuildDate><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><item><title><![CDATA[Adobe Summit 2026 – NFL, PGA Tour and the 49ers show how to win in the game of AI]]></title><link>https://diginomica.com/adobe-summit-2026-nfl-pga-tour-and-49ers-show-how-win-game-ai</link><description>Major sports organizations see personalization and privacy as winning combination.
</description><pubDate>Fri, 24 Apr 2026 00:30:01 -0700</pubDate><dc:creator><![CDATA[Madeline Bennett]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Digital and content marketing]]></category><guid isPermaLink="false">30391 at https://diginomica.com</guid></item><item><title><![CDATA[Adobe Summit 2026 - outgoing CEO Shantanu Narayen on the state of the Adobe nation he leaves behind]]></title><link>https://diginomica.com/adobe-summit-2026-outgoing-ceo-shantana-narayen-state-adobe-nation-he-leaves-behind</link><description>Narayen leaves behind a company dealing with creative consumers and enterprises going through a period of heavy transformation.</description><pubDate>Thu, 23 Apr 2026 01:48:29 -0700</pubDate><dc:creator><![CDATA[Stuart Lauchlan]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30387 at https://diginomica.com</guid></item><item><title><![CDATA[Adobe Summit 2026 - NBCUniversal outlines its approach to rollout of AI agents and assistants as Adobe rolls out new tools]]></title><link>https://diginomica.com/adobe-summit-2026-nbcuniversal-outlines-its-approach-rollout-ai-agents-and-assistants-adobe-rolls</link><description> New AI tools create marketing campaigns in minutes and turn flat images into 3D objects
</description><pubDate>Wed, 22 Apr 2026 02:50:04 -0700</pubDate><dc:creator><![CDATA[Madeline Bennett]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30377 at https://diginomica.com</guid></item><item><title><![CDATA[The real problem with marketing intelligence isn’t insight, it’s execution. How can AI help?]]></title><link>https://diginomica.com/real-problem-marketing-intelligence-isnt-insight-its-execution-how-can-ai-help</link><description>Marketing Intelligence is having a moment with AI. Even though marketing leaders think they are doing well, a recent survey shows there’s still a lot that can be done to improve marketing paid media performance. </description><pubDate>Tue, 21 Apr 2026 00:42:50 -0700</pubDate><dc:creator><![CDATA[Barb Mosher Zinck]]></dc:creator><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Sales and RevOps]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30371 at https://diginomica.com</guid></item><item><title><![CDATA[Adobe Summit 2026 – AI has gone from know-it-all to actually getting work done, says NVIDIA CEO ]]></title><link>https://diginomica.com/adobe-summit-2026-ai-has-gone-know-it-all-actually-getting-work-done-says-nvidia-ceo</link><description>Jensen Huang joined the Adobe CEO on stage to support push to agentic AI.
</description><pubDate>Tue, 21 Apr 2026 00:04:49 -0700</pubDate><dc:creator><![CDATA[Madeline Bennett]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30368 at https://diginomica.com</guid></item><item><title><![CDATA[Adobe Summit 2026 - Adobe gives CX an agentic makeover with the launch of CX Enterprise]]></title><link>https://diginomica.com/adobe-summit-2026-adobe-gives-cx-agentic-makeover-launch-cx-enterprise</link><description>Adobe Summit opens today with the launch of CX Enterprise and a new package of end-to-end agentic automations enabled by a multi-purpose co-worker agent.  </description><pubDate>Mon, 20 Apr 2026 06:40:34 -0700</pubDate><dc:creator><![CDATA[Phil Wainewright]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Collaboration sharing and digital productivity]]></category><category><![CDATA[CRM and customer experience]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30366 at https://diginomica.com</guid></item><item><title><![CDATA[Transformation heavy lifting over, time to move on with agentic AI - Publicis pitches a 'head start' vision for a disrupted business sector ]]></title><link>https://diginomica.com/transformation-heavy-lifting-over-time-move-agentic-ai-publicis-pitches-head-start-vision-disrupted</link><description>Publicis Groupe CEO Arthur Sadoun reckons his organization got ahead of the competitive pack when it comes to AI. </description><pubDate>Mon, 20 Apr 2026 02:47:53 -0700</pubDate><dc:creator><![CDATA[Stuart Lauchlan]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30363 at https://diginomica.com</guid></item><item><title><![CDATA[ A new Answer Engine Optimization tool, plus other updates - shooting the breeze with HubSpot's Spring 2026 Spotlight]]></title><link>https://diginomica.com/new-answer-engine-optimization-tool-plus-other-updates-shooting-breeze-hubspots-spring-2026</link><description> HubSpot has a number of new platform updates, including a new answer engine optimization tool, and more AI-infused Breeze Assistant and Agent capabilities.
</description><pubDate>Tue, 14 Apr 2026 06:00:01 -0700</pubDate><dc:creator><![CDATA[Barb Mosher Zinck]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Sales and RevOps]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30333 at https://diginomica.com</guid></item><item><title><![CDATA[As customer journeys fragment across AI and chat, Contentsquare adds new analytics tools. Here’s what’s new]]></title><link>https://diginomica.com/customer-journeys-fragment-across-ai-and-chat-contentsquare-adds-new-analytics-tools-heres-whats</link><description>Contentsquare introduced new capabilities for tracking conversational experiences, analyzing AI agent activity, and accessing data via a Model Context Protocol (MCP) server, giving brands a more complete view of how users engage across the customer lifecycle. 
</description><pubDate>Mon, 30 Mar 2026 00:00:02 -0700</pubDate><dc:creator><![CDATA[Barb Mosher Zinck]]></dc:creator><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Analytics planning and data analysis]]></category><guid isPermaLink="false">30260 at https://diginomica.com</guid></item><item><title><![CDATA[The prophet margin – when CEO spit-balling nudges just close enough to AI strategy ]]></title><link>https://diginomica.com/prophet-margin-when-ceo-spit-balling-nudges-just-close-enough-ai-strategy</link><description>A tech CEO’s job today often seems to involve making bold yet untestable claims to their followers – which, handily, also reach the ears of the markets. But is it helping anyone except shareholders? </description><pubDate>Wed, 25 Mar 2026 03:15:01 -0700</pubDate><dc:creator><![CDATA[Chris Middleton]]></dc:creator><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Ethics]]></category><category><![CDATA[Cloud platforms - infrastructure and architecture]]></category><category><![CDATA[Digital and content marketing]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30240 at https://diginomica.com</guid></item></channel></rss>
