Digital and content marketing

Dreamforce 25 - if 2024 was the year of the agentic vision, 2025 is the year of agentic 'prove it!' Here's what to expect from Salesforce this week This article is sponsored by:

As the Salesforce Ohana begins to gather in San Francisco for this year's Dreamforce, here's what I'm expecting to be some of the big themes and issues of the week.

Contentstack says Content Management is dead and personalization is over. So what replaces them?

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, context-driven experiences, powered by its upcoming Agent OS platform.

–

LinkedIn wants to sharpen B2B ad targeting with its Company Intelligence API and Buyer Groups. Will it work?

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals.

The God of Demos is an angry god! There's a whole lot of smiting going on to strike down the unwary, isn't there Zuck?

Mark Zuckerberg took on the pantheon of discord and was, inevitably, found to be wanting. Let lessons be learned as the conference carousel starts spinning once again...

RIP SEO? Has the AI silver bullet proved fatal for traditional marketing techniques?

Rest in peace or rumors of death up to their old tricks?

Image of a tombstone with the letters ‘RIP’ on it

HubSpot Inbound '25 - AI meets CPQ to improve CX, says Sarika Garg, GM of HubSpot’s Commerce Hub

An evolving role for AI-enabled Commerce...

HubSpot Inbound '25 - AI learnings from end user best practice

A popular panel session at Inbound focused on learnings from Ai research and best practice.

HubSpot Inbound '25 - where shift happens as marketers set out to re-wire AI

My first trip to San Francisco in two decades and the first thing to hit me on leaving the airport was AI everywhere. That set the tone for HubSpot's Inbound conference.

HubSpot Inbound '25 - "We are now tapping into work budgets,” says CEO Yamini Rangan

The industry-wide transformation that's underway has major implications for HubSpot's market, says Rangan.

HubSpot Inbound '25 - HubSpot introduces a new Marketing playbook. Worth a read?

Turning the page on a new Marketing playbook at Inbound '25.

HubSpot Inbound '25 - HubSpot pitches next level AI with new agents and the Breeze AI Studio

HubSpot has announced a slew of AI-related updates at Inbound 2025, and I got the details from Nicholas Holland, HubSpot Head of AI.

When legacy brands re-invent with social media - from sausage rolls to 'not a curry'

Nothing like a nice Greggs sausage roll as a workday snack. But how do you elevate that to social media marketing influence status?

Hushly says it is re-writing the B2B marketing playbook. Here’s how founder Geoff Rego backs up the claim

Hushly focus on AI-powered personalization tools, and its shift to founder-led marketing, are helping it punch above it weight. It’s a signal that bigger isn’t always better.