We left the 'Week That Changed The Cloud' with niggling questions at the back of our minds about the new relationship between Oracle and Salesforce.com. This week some more clarity from the Oracle camp - and an glimpse into the nature of co-opetition.
HTK is a good example of a firm adapting to and exploiting the new ‘social, local and mobile’ mantras that run through the requirements for effective customer communication. Here's why.
When you think of Accenture, most people would think about multi-year, multi-million cost, massive outsourcing, systems integration, ERP and consulting projects. Time to smack down on digital!
A timely reminder that there have been things going on other than the Ellison/Benioff reshaping of the cloud world order came with the news that Adobe's beefed up its marketing cloud credentials with the purchase of Neolane for a cool $600 million.
To be a billion dollar marketing cloud company. That's a stated ambition of Salesforce.com CEO Marc Benioff, but Shantanu Narayen, CEO of Adobe, wants to beat him to it.
Omnichannel strategies will work if organisations remember that at the end of the day it's all about interacting with the customer, not a pursuit of the latest fashionable buzzword.
If you're looking for technology adoption then you're into change. But what might you do to gain attention and then entice people to get interested in what you have to say? Slideshare could be the place to start finding ideas.
The art of story telling is alive and well but to read some critics you'd think that the sourcing of new and interesting stuff has gone away. There are economic issues at stake but in the end, vendors who care encourage the surfacing of the best customer stories. Let's celebrate that.
You know all that time, effort and money you’ve been putting into personalized marketing campaigns? Well, it turns out that you might have been wasting it for the simple reason that your organization lacks the data skills needed to understand the customers you’re trying to get personal with!
Quality content marketing can influence B2B buying decisions, but what potential customers are getting today is just sales pitch snake oil. CMOs need to up their game according to a new study.
Nestlé is embracing the tenets of customer conversations to good effect. Both the CMO and CIO are involved. This is what they're doing and an early report on the results.
