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Starved for attention? Try Slideshare

If you're looking for technology adoption then you're into change. But what might you do to gain attention and then entice people to get interested in what you have to say? Slideshare could be the place to start finding ideas.

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TIBCO, the conundrum of storytelling and our banks

The art of story telling is alive and well but to read some critics you'd think that the sourcing of new and interesting stuff has gone away. There are economic issues at stake but in the end, vendors who care encourage the surfacing of the best customer stories. Let's celebrate that.

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Don't be so personal with your digital marketing!

You know all that time, effort and money you’ve been putting into personalized marketing campaigns? Well, it turns out that you might have been wasting it for the simple reason that your organization lacks the data skills needed to understand the customers you’re trying to get personal with!

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