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Alyx started their comms career managing communications and leading on strategic planning and policy development, using data and analytics for c-suite dashboards and change programmes after a project with JISC Data Labs. Alyx works closely with diginomica's industry content and thought-leadership partners.

 

Articles by Alyx MacQueen

Databricks' $10 million AI skills investment aims to bridge the UK's data-to-AI gap

Enterprise AI keeps hitting the same wall - not enough people who know how to use it. Databricks is spending $10 million to fix that constraint in the UK, but the real question is whether vendor-led training builds national capability or just builds the vendor's pipeline.

Databricks Data + AI World Tour London © alyxmacqueen

Dreamforce 25 - Certinia's COO on transparency, strategic discipline, and building trust

Rather than chase AI hype, Certinia is aligning its three core products under a single operational blueprint. COO Robert Cesafsky explains how the company’s structured roadmap, measurable ROI focus, and open communication are helping customers adopt agentic AI without losing human expertise or trust.

Digital transformation technology strategy © armmy picta - Canva

Team ’25 Europe – how TeamViewer uses Atlassian and pragmatic AI to reduce friction across the enterprise

A conversation with David Todd, Director of Software Development at TeamViewer, explores how the company uses Atlassian tools and pragmatic AI to connect teams and processes – from cultural change and governance to automation that removes friction without removing people.

Smart technology and global network concept © metamorworks - Canva

Team '25 Europe - how Atlassian re-built developer experience from the inside out

Atlassian’s internal developer satisfaction rose from 49% to 83% after a company-wide rethink of how engineers work. CTO Rajeev Rajan and Head of Product Chirag Shah describe how shifting focus from tools to people and process - and treating AI as a peer, not a replacement - turned frustration into flow.

Atlassian CTO Rajeev Rajan © Atlassian

Team ’25 Europe – is Atlassian’s AI architecture the end of enterprise amnesia?

Atlassian expands Rovo AI and opens its Teamwork Graph to custom integrations, aiming to turn organizational memory into infrastructure for connected work. CMO Zeynep Inanoglu Ozdemir says it’s about solving the “blank page problem” at scale - making AI work from context, not isolation.

Atlassian Team stage © alyxmacqueen

UiPath Fusion 25 – how Wesco scaled enterprise automation with AI orchestration and bottom-up design

Wesco Distribution’s automation lead Max Ioffe has built a program where the business owns the bots — not the other way around. His team’s mix of orchestration, AI agents, and grassroots adoption offers a pragmatic model for scaling automation beyond pilots and into measurable ROI.

Supply Chain Analyst Reviewing Stock Levels on System © Mungkhoodstudio - Canva.com

UiPath Fusion 25 - Chief People Officer Agi Garaba says agent literacy is the cultural key to hybrid workforces

UiPath Chief People Officer Agi Garaba explains why building agent literacy is now as critical as mastering the internet once was - and why the cultural challenge of blending human and digital workforces determines who turns automation into advantage.

People during digital presentation © Matheus Bertelli - Canva
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