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Alyx started their comms career managing communications and leading on strategic planning and policy development, using data and analytics for c-suite dashboards and change programmes after a project with JISC Data Labs. Alyx works closely with diginomica's industry content and thought-leadership partners.

 

Articles by Alyx MacQueen

Why the next wave of AI advice tools must draw sharper boundaries - and how Purpose is attempting it

Can an AI coach challenge users without becoming a therapist? Purpose, launched by CEO and Co-Founder Raj Singh and author Mark Manson, is a coaching app built with deliberate constraints - but it arrives amid growing concern about vulnerable users turning to AI for emotional support.

Personal Development And Ladder Of Success © MicroStockHub - Canva

The easy AI use cases are running out - Neo4j used Stranger Things data to show what comes next

A graph database company mined 150,000 Reddit posts to forecast plot outcomes for a TV show's final season. The technical choices it made along the way reveal why throwing unstructured data at AI and expecting magic to come out the other side is a fantasy.

Stranger Graphs © Neo4j

Dynatrace State of Observability 2025 - human-in-the-loop isn't slowing AI down, it's preventing six-figure cloud bills

Dynatrace's State of Observability 2025 report finds universal AI adoption but persistent trust gaps. Two-thirds of AI-powered decisions still require human verification – but cost control, not capability concerns, is driving that caution. Here's why that distinction matters.

Discovering future tech via creativity and human interaction © Bilobaba Vladimir - Canva

UiPath’s Agi Garaba on the hard part of automation – measuring what matters

UiPath’s Chief People Officer, Agi Garaba, is re-thinking how to measure progress when automation becomes part of everyday work. In a follow-up conversation to Fusion 25, she makes the case for why honest leadership, not dashboards, sets the real foundation for a culture of experimentation and trust.

Courage and leadership to win business success, teamwork to help survive crisis, challenge or risk taker concept, businessman captain point finger to lead team sailing boat to survive big wave storm. © eamesBot - Shutterstock

Team '25 Europe - inside BarmeniaGothaer's post-merger technology transformation

When two of Germany’s largest insurers merged, the real challenge wasn’t the IT stack - it was uniting people. Head of Workplace and Collaboration Baris Yorganci explains how BarmeniaGothaer turned cloud migration into transformation, and collaboration into a catalyst for cultural change.

Atlassian conference sign at Team '25 Europe © alyxmacqueen
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