Events

Dreamforce 25 - UNESCO unites its Salesforce agentic thinking with ITSM pilot This article is sponsored by:

Agentforce IT Service is going to be a big focus for the coming months, says Chief Information and Technology Officer Omar Baig.

Dreamforce 25 - Agentforce is off to sunny Spain as Barcelona City Council combines Salesforce migration project with agentic rollout This article is sponsored by:

The city’s Social Services department is putting the foundations in place for a raft of AI agents.

Team ’25 Europe – the unglamorous work of wiring trust into Atlassian’s AI strategy This article is sponsored by:

At Team ’25 Europe, Atlassian’s AI narrative is focused on the quiet architecture of trust – layering governance, citation, and identity controls beneath tools that respect how people already work.

Atlassian Team '25 Barcelona © alyxmacqueen

Dreamforce 25 - Agent Fabric is déjà-vu all over again for MuleSoft This article is sponsored by:

As MuleSoft introduces a new Agent Fabric to manage the proliferation of AI agents in the enterprise, its General Manager tells us there is much we can learn from the early rise of cloud computing.

Dreamforce 25 - why Simplyhealth is feeling much better about Customer Experience thanks to regular dose of Salesforce Agentforce This article is sponsored by:

Emails are crafted and sent in 1.5 seconds rather than 11 minutes.

Dreamforce 25 - scream if you want to go faster! How Salesforce plans to get users to move to agentic AI at 'the speed of Benioff' This article is sponsored by:

It's only been a year since Agentforce was first mentioned at 2024's Dreamforce. Twelve months on Salesforce CEO Marc Benioff recognizes a need for customer adoption rates to catch up with the speed of AI innovation. But how?

Dreamforce 25 - how PwC is using Agentforce to help customers re-think customer engagement This article is sponsored by:

I took being in San Francisco for Dreamforce as a chance to catch-up with PwC for a call center briefing.

Dreamforce 25 - another day, another OpenAI partnership announcement, but this one is "the first of a kind" apparently This article is sponsored by:

OpenAI is back at Dreamforce - and somewhat less controversial this time around...

Dreamforce 25 - Executive Intelligence - Greg Shewmaker, CEO, r.Potential, on the brave new world of Digital Labor This article is sponsored by:

Catching up with r.Potential CEO Greg Shewmaker on the transition to a new world of Digital Labor and all that the changes here entail for organizations everywhere.

Dreamforce 25 - 'Olive' the agentic sous chef adds to Williams Sonoma's menu of AI use cases This article is sponsored by:

Williams Sonoma is a long time Salesforce customer and a big fan of AI's impact on business transformation.

Dreamforce 25 - Slack's new role as the 'front door' to Salesforce and the agentic enterprise This article is sponsored by:

Salesforce wants Slack to become the conversational 'front door' to its apps, accessing agents in the flow of work and with all the context Slack holds in its platform.

Open door with sunlight in the cloud © Sakura - Fotolia

Dreamforce 25 - a ‘glass half empty’ reality check for Salesforce’s agentic ambitions, but customers are ready to top it up over time This article is sponsored by:

IBM's annual State of Salesforce report presents a less optimistic worldview of the agentic status quo among customers than this week's Dreamforce might suggest...so far.

Dreamforce 25 - getting customers past “pilot purgatory”. Agentic testimonials from two Agentforce pioneers This article is sponsored by:

Salesforce customers talk through their progress with Agentforce implementations to date.