Madeline Bennett - author at diginomica

Madeline Bennett has been a technology journalist and commentator for over 15 years, covering enterprise applications, retail technology, skills and the digital agenda. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV, radio and conferences, including CNN, Sky, BBC and Web Summit.

Articles by Madeline Bennett

Adobe Summit 2026 – NFL, PGA Tour and the 49ers show how to win in the game of AI

Major sports organizations see personalization and privacy as winning combination.

Adobe Summit 2026 - NBCUniversal outlines its approach to rollout of AI agents and assistants as Adobe rolls out new tools

New AI tools create marketing campaigns in minutes and turn flat images into 3D objects

Adobe Summit 2026 – AI has gone from know-it-all to actually getting work done, says NVIDIA CEO

Jensen Huang joined the Adobe CEO on stage to support push to agentic AI.

Something for the weekend - when it comes to women in tech, stop asking us about childcare and babies, and pay us properly!

The opportunities and challenges facing women in tech today is a long-running debate, but here's some thoughts to chew over for the weekend about some of the stuff that still gets said and asked!

How Mumsnet is using AI to improve the lives of women without giving away its valuable data

MumsGPT has helped shine a light on medical misogyny, but site moderation will remain human.

AI needs to be inclusive by design – here’s how the NHS, Microsoft and GoFibre think it can be done

Audits, augmentation and appeals processes on the cards.

Something for the weekend – yes, we do need a radical plan to close the gender gap in tech; the latest 'big idea' from the UK isn't it!

Why the UK's ‘Breaking down barriers’ plan is far too unambitious to make any real difference. The 'Madeline Manifesto' would expect far more from government, education, and business/

What I’d say to me back then - Digital.ai’s Patricia Prince-Taggart says to get into every room, even if it’s uncomfortable being there

General Counsel Prince-Taggart doesn’t wait for an invite, and asks the right questions

What I’d say to me back then - River Island’s Meriel Neighbour on why job-hopping pays off

Neighbour worked her way to the top in the hospitality sector, before a pivot to tech.

International Women's Day 2026 – mentorships, hands-on experience and trust top the wishlist for women new to the tech industry

A group of tech sector new starters share their views on challenges they face, and what they need to overcome them.

International Women's Day 2026 – the real reasons young women opt for a career in tech

Five women new to the tech sector reveal why they joined and whether they feel welcome.

Women in tech need to get comfortable asking the hard questions and taking risks. Here's why

Important life learnings from the recent Acumatica Summit.

The key to success as women in tech? Learnings from Acumatica Summit - record your wins, say yes, and don’t fixate on perfect answers

At the Acumatica Summit 2026 this month, three female tech leaders took the wraps off their careers, sharing how saying yes, recording weekly wins, and powerful questions rather than perfect answers have helped them climb the ladder in this still male-dominated field.