Aston Martin ejects archaic CRM, revs digital transformation
Luxury car maker Aston Martin takes pride in building its iconic vehicles by hand. But as it ramped production, its handcrafted CRM system just had to go
Madeline Bennett has been a technology journalist and commentator for over 15 years, covering enterprise applications, retail technology, skills and the digital agenda. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV, radio and conferences, including CNN, Sky, BBC and Web Summit.
Luxury car maker Aston Martin takes pride in building its iconic vehicles by hand. But as it ramped production, its handcrafted CRM system just had to go
A high-powered all-woman panel debating a balanced workforce at last week's Salesforce World Tour in London rated voluntary versus mandated diversity quotas
Neelie Kroes, former European Commissioner, sat down with us at Salesforce World Tour London to discuss diversity, digital and why the UK needs Europe