The problem with social media marketing - YOU
Social media marketing seems to have failed, losing importance as a method of reaching new customers. But is it as simple as that? What about the internal organisation of ideas and thought?
Social media marketing seems to have failed, losing importance as a method of reaching new customers. But is it as simple as that? What about the internal organisation of ideas and thought?
Workplace fittings and furniture maker Steelcase has not only upgraded its technology to ease access to cloud apps, it's also rearranging its workplaces to help employees be more productive with them
Five years after launching an online community to interact with its members and the public, the professional association for accountants in England and Wales reviews the impact.
Running a business web property? Considering a major upgrade? Collaboration with users will reap tremendous dividends. It helps if you have good relationships with providers but then some are better than others. Here's what we learned following a major upgrade.
When you think of Accenture, most people would think about multi-year, multi-million cost, massive outsourcing, systems integration, ERP and consulting projects. Time to smack down on digital!
Enterprise software is less Game of Thrones, more Friends thanks to Oracle et al, reckons Box CEO Aaron Levie. But the real winner is the customer.
AribaLIVE is underway in Berlin. We find a company enjoying success but with plenty of work to do. We also hear how SAP is 'eating its own dog food' as an Ariba customer. The insights are invaluable.
The price of digital failure? If you're the BBC, it's around £100 million so far, a renewed bout of 'mea culpa' performed for the mainstream media and putting a five year digital transformation programme out of everyone's misery.
Box has snapped up Crocodoc to boost its platform ambitions at a time of increased competition.