Use cases

The Year in Review - the customer stories that broke through in 2025

As is custom, here's a look at some of the top user stories across diginomica this year. Use cases are our bread and butter - and here we take a look at some of the most compelling project stories of 2025.

How Huel leveraged self-service analytics to upskill its business users - and free its data team from dashboard hell

ThoughtSpot is at the heart of new 'modern data stack' helping UK food brand Huel find answers more quickly than it used to with Business Intelligence

How Boden cut IT costs 10% and survived a crisis by migrating from legacy e-commerce to Shopify

British clothing retailer Boden migrated from its home-brewed e-commerce platform to Shopify after years of financial struggle, achieving a 10% reduction in IT costs and 50% reduction in front-end development resources

an image of people wearing Boden clothes

the diginomica network podcast - Gardena CIO Thomas Kleine-Möllhoff on sowing the seeds of tech experimentation

Standardization enables the garden to grow at Gardena and its parent firm, Husqvarna

Why poor infrastructure kills agentic AI – lessons from two enterprise IT leaders at OutSystems ONE

How do you create the right technological and organizational foundations for successful AI implementation? At OutSystems ONE in Miami, two enterprise IT leaders laid out the unglamorous but essential groundwork needed to make agentic AI viable.

Ian Thomas on stage with Jesse Brouhard and Eduardo Romano at OutSystems ONE

What's the ROI of AI-powered helpdesk transformation? How SmartestEnergy is measuring success

UK renewable energy company shifts from per-user to ticket-based IT support pricing with Cognizant, targeting first-time fix rates and cost certainty

Headphones with microphone with speech bubble chat icon yellow service center technology concept © Lerbank-bbk22 - Canva.com

CIO interview - Mark Krajewski of PRS for Music uses Oracle cloud transformation to protect our musical culture

Faced with a data explosion and new threats to the art, PRS for Music deployed Oracle OCI

Image of Mark Krajewski, CIO, PRS for Music

How Glovo's Celonis deployment delivers value beyond labor productivity

Barcelona-based technology platform Glovo is approaching two years into its Celonis deployment, with the data team - rather than finance - driving implementation of process intelligence across Accounts Payable and Accounts Receivable operations, with plans to expand into commercial operations and customer service.

an image of a Glovo delivery person on a bike

Enterprise hits and misses - the digitally exhausted workplace needs new metrics, and AWS re:Invent closes out the event season

This week - the last major event of the fall season is (finally) done - what did we learn at re:Invent? Plus: the workplace is digitally exhausted, but what can we do about it? A slew of use cases document AI project lessons, and the whiffs keep coming...

How CDL is using Dynatrace to prepare for agentic AI in insurance

UK insurtech provider CDL consolidates 10 monitoring tools into one as it prepares for an agentic future.

Illuminated CPU on Circuit Board © nundigital - Canva

Kingfisher - improving customer journeys with a test-and-learn mindset

After three years with Optimizely, the multi-billion-pound retailer has built a bold experimentation culture

How Vet-AI deployed AI in pet healthcare in 10 weeks without the hallucinations

Google Cloud Platform services provide the foundation for quick assessment of pet health problems

an image of someone using Vet-AI while their dog sits on the floor next to them

Digital twin technology key to major Premier League stadium delivered on time and budget

Main contractor on £800 million project says Artificial Intelligence (AI)-powered digital twin technology SYNCHRO helped simulate every step, identify clashes early, and optimize build sequencing