Estée Lauder's digital make-over
Estée Lauder is building a multi-channel route to market as digital investment complements traditional retail space, an approach that's helped it crack open markets such as China. Now it turns its sights on Brazil.
Retail e-commerce and the omni-channel
Walmart checks out Asda's UK ecommerce success
Walmart may dominate the offline grocery retail business in the US, but it has a lot to learn from its UK cousin Asda when it comes to building a powerful ecommerce offering.
Starbucks brews up faster digital customer experiences
Starbucks digital ambitions will be boosted by a ten-fold uptick in wifi speeds courtesy of a tie-up between Google and Level 3. But it's only part of the wider digital thinking.
Digital marketing truths - sector by sector
A follow-up data dump from the Economist Intelligence Unit that takes a look at how industry sectors vary in their sophistication of approach when it comes to digital marketing.
The old ones really are the best - TRUE!
Instead of deploying all the trickery of social media outreach to pimp the 'next big thing', why not focus more on the brand extension of the current, trusted, big thing?
TIBCO wants you to take notice of big data
TIBCO has been hefting massive amounts of data for many years. In this conversation, Matt Quinn, CTO explains what the company means by 'big data' with examples of problems that it can solve. Enjoy.
Clicks and bricks: the future of retail
Instead of wiping out bricks-and-mortar retail, the internet is bringing a new type of shopping experience to town centers and malls. While retailers who don't adapt are failing, a new breed is finding success.
