The art of story telling is alive and well but to read some critics you'd think that the sourcing of new and interesting stuff has gone away. There are economic issues at stake but in the end, vendors who care encourage the surfacing of the best customer stories. Let's celebrate that.
Nothing is tougher in enterprise software than reinvention. The diginomica team had a chance to evaluate Infor's strategy up close, both at Inforum 2013 and during customer video shoots (and interviews) in the UK. What are the lessons learned to date?
You know all that time, effort and money you’ve been putting into personalized marketing campaigns? Well, it turns out that you might have been wasting it for the simple reason that your organization lacks the data skills needed to understand the customers you’re trying to get personal with!
Nestlé is embracing the tenets of customer conversations to good effect. Both the CMO and CIO are involved. This is what they're doing and an early report on the results.
There is the potential for a significant backlash from the NSA/PRISM story that has a direct impact on business progress. Here is why.
So email does matter after all. Buying ExactTarget not only plugs gaps in the Salesforce Marketing Cloud. It could be just what the vendor needs to solve impending renewal challenges in its core Sales Cloud business.
Yesterday Salesforce.com announced plans to buy up email marketing firm ExactTarget for a cool $2.5 billion. Wall St got a bit twitchy, but industry analysts take a longer term view of what could be a bulls-eye move from Benioff.
If you still don't get that idea that Salesforce.com is serious about the Marketing Cloud then think again after the decision to splash out $2.5 billion to crash into the email marketing sector with the purchase of ExactTarget.
Maybe they might think about paying some more tax here and there, but Starbucks is setting an example when it comes to the use of digital, social and mobile to extend its brand beyond the bricks and mortar.
While all the talk in CRM and marketing is about the omni-channel, at practical level the likes of online retailer Zavvi continue to fail. Why?
Banks are just really, really bad at customer interaction, yes? So why aren't they tapping into digital channels to improve the situation? Maybe they just don't care.
World class service often appears to be a myth. Yet some companies are getting it right, leveraging digital channels and benefitting accordingly. More important, customers are the recipients of a consistent and pleasant service. Nike is in that class.
