How Daimler Trucks North America built a living knowledge graph of its business
Combining Neo4j with Claude, MCP, and network monitoring has given the truck giant real-time visibility into how its systems, data, and processes interconnect
Analytics planning and data analysis
The Year in Review- the year in Data Analytics
AI doesn't fix bad data - it amplifies it. We round up the stories that showed how enterprises are finally treating data foundations as the prerequisite, not the afterthought.
The Year in Review - the year in Partner Thought Leadership
diginomica's partners bring their own key takeaways and practical examples of topic authority based on what they are seeing on the ground with customers and in their research. Here's a round-up of the best pieces published in 2025.
How Huel leveraged self-service analytics to upskill its business users - and free its data team from dashboard hell
ThoughtSpot is at the heart of new 'modern data stack' helping UK food brand Huel find answers more quickly than it used to with Business Intelligence
Something for the weekend - time to get smart on US AI regulation after a ‘lost decade’ for data?
The macho world of AI policy favours big claims. But do tech leaders really mean what they say? I asked one of them.
Qlik's agentic AI study - 97% have budget, 18% have deployed. Here's what works
Qlik's Chief Strategy Officer James Fisher discusses the barriers behind the gap - data quality, security, skills - and shares customer examples showing how bounded deployments on existing foundations deliver value in weeks, not years.
ThoughtSpot deploys 'team of agents' to cover entire analytics workflow
ThoughtSpot's agent suite aims to provide a coherent analytics foundation as enterprises grapple with AI experimentation - but the semantic layer argument matters more than the agent count
IBM to acquire Confluent for $11 billion - recognition that enterprise AI needs a real-time data backbone
It wouldn’t be Christmas without some big spending! IBM’s acquisition of Confluent could address some critical gaps for Big Blue and support customers moving away from batch processing, in search of usable AI.
Atlassian acquires Secoda to democratize enterprise data analysis for business teams
Atlassian bolsters the reach of its AI toolset with the acquisition of AI-powered data cataloging tool Secoda, which aims to democratize access to enterprise data for business analysis.
Samsara hits profitability as large customers continue to drive growth
Customers spending more than $100,000 in ARR indicate Samsara’s safety use case is resonating with large buyers.
Fore! How LIV Golf is pursuing a hole-in-one when it comes to playing with agents to bolster fan experience
Engagement with a global fanbase is crucial to LIV Golf's business model. Salesforce Agentforce is opening up new opportunities and ramping up speed.
The easy AI use cases are running out - Neo4j used Stranger Things data to show what comes next
A graph database company mined 150,000 Reddit posts to forecast plot outcomes for a TV show's final season. The technical choices it made along the way reveal why throwing unstructured data at AI and expecting magic to come out the other side is a fantasy.
_1.png4b0f.webp "Stranger Graphs © Neo4j")
How ‘vibe analytics’ democratizes serious play
Plotly Co-founder and CPO Chris Parmer and MIT business guru Michael Schrage explain how vibe analytics streamlines data exploration and the discovery of actionable business insights. It also introduces novel risks.
