Rowan Tonkin - author at diginomica

Rowan Tonkin is an experienced Sales and Marketing leader in fast-growing, global organizations. He is the Chief Marketing Officer at Planful, where he is responsible for leading the go-to-market strategy strategy and operations.

Articles by Rowan Tonkin

AI will make planning uncomfortable before it makes it better This article is sponsored by:

Planful's Rowan Tonkin on how 'local truths' — hidden systems built from siloed data — are undermining your organization's planning, and how AI can expose them. Will enterprise leaders embrace the challenge?

Blocks of data that look like buildings in blue.

CMOs - want to reach peak financial performance all year round? Then partner with finance! This article is sponsored by:

CMOs can fall into the insular distractions of juggling a marketing budget. But there is a better way: instead of probing spreadsheets, get a real-time finance view. Planful's Rowan Tonkin shares field stories on how to prove the value of marketing.

Marketing and finance concept © peshkov - Canva.com

Budget agility is king. Here's how CMOs can achieve it This article is sponsored by:

In lean times, budget agility is everything - and marketing teams must find a way to do more with less. But how? Planful’s CMO Rowan Tonkin explains how marketing leaders can remain agile.

Online marketing, financial report chart, data analysis, and web development concept. Hand holding tablet with data chart. 3d render illustration © StockStyle - Shutterstock