Mark Samuels

Mark is a business writer and editor, with extensive experience of the way technology is used and adopted by chief information officers (CIOs) at blue chip organisations. My experience has been gained through senior editorships, investigative journalism and postgraduate research.

Articles by Mark Samuels

How Toyota Motor Europe’s integrated approach to data provides the road to solid AI foundations

The automotive giant has made Snowflake the core of its organization-wide data mesh and is now exploring agentic technologies.

An image of a Toyota car driving down a road

How Create Music Group strikes the right note by placing data at the heart of the music-streaming process

The music technology specialist is working with Astronomer to manage data pipelines and explore new AI-enabled services.

An image of musical notes being played in multicolour

How Booking.com uses AI and data to create connected trips for its customers

The online travel specialist uses Snowflake’s data platform to develop insights for new customer experiences.

Snowflake Build 2026 - the race to prove AI investments aren't wasted money

With boardrooms demanding results from AI spending, Snowflake is betting that friction-free tools on its data platform will help enterprises finally deliver value.

How the Professional Rodeo Cowboys Association is riding the AI bronco to shed legacy past

How to turn 40-plus years of legacy technology into a long-term business advantage.

How centralized access management turns identity into an enabler for Legal & General

The financial services giant is using its enterprise-wide approach to identity management as a gateway to cost efficiencies and emerging technologies.

How the UK's Royal Mail delivers first-class Identity Management to thousands of users

How the Royal Mail is putting its stamp on Identity Management.

How PageGroup has recruited data integration to oil the engine room of its core business

Recruitment specialist PageGroup has adopted Boomi Enterprise Platform to ease the flow of client data internally.

Memo to CIOs - you're going to lose your jobs if you don't pay more heed to AI governance! Boomi's Steve Lucas on lessons for IT leadership to learn from Jurassic Park

There's a valuable lesson to be learned from Jurassic Park - and it's nothing to do with how carry off a pair of 'slutty little glasses' with style!

Keeping clients on the road - how the RAC is tapping into AI to move up a gear

How the RAC uses Snowflake to power an AI-enabled platform for roadside assistance.

How Jotun is using Informatica to paint a data-enabled vision of its business

The paint manufacturer is using the Intelligent Data Management Cloud to streamline operational processes and boost governance.

Improving society one integration at a time - three Boomi end users talk tech for good

Technology can be a significant force for good if we harness its capabilities to achieve clear outcomes.

How two organizations are using RISE with SAP as a platform for business transformation

Digital leaders from Marston’s and Baker & Baker explain how they engaged with NTT Data Business Solutions to deploy S/4HANA.