Partner: Everpure

From military service to enterprise tech - an unconventional career path is a feature, not a bug - especially when it comes to building AI This article is sponsored by:

Everpure APJ Ambassador Nina Sekiguchi's unconventional career path demonstrates that diversity amplifies innovation, reveals bias, and results in multi-dimensional products relevant to everyone — not just the designers.

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Why 2026 will be the year of infrastructure reckoning - energy, sovereignty, and AI reality This article is sponsored by:

Pure Storage's Patrick Smith and Fred Lherault share the five big predictions around AI hype - energy, cyber resiliency and data sovereignty

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Cyber resilience success at scale demands synchronized security and storage This article is sponsored by:

A major outage showed how exposed centralized infrastructure has become. Patrick Smith of Pure Storage argues that true resilience starts at the storage layer – with security woven into the architecture so organizations can detect, withstand and recover from disruption.

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From data boom to energy bust - tech's role in the global power challenge This article is sponsored by:

Pure Storage's CTO International, Alex McMullan asks the most important AI question - do we have the power?

How sustainability will shape the workplace and industry in 2025 This article is sponsored by:

Sustainability in 2025 is no longer optional - from clean energy trade-offs to IT's growing footprint, businesses must move beyond promises to measurable, accountable action. Alex McMullan of Pure Storage addresses the high stakes of our climate dilemma.

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Moving mountains - dealing with the data deluge to find value This article is sponsored by:

The volume of data collected by organizations today is set to grow exponentially, but this brings a new set of storage challenges. Fred Lherault of Pure Storage addresses how to prioritize today and for the future.

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Technologies, spending, and sustainability - will 2025 mark a turning point? This article is sponsored by:

In 2025, businesses will face a tipping point as economic pressures, AI scrutiny, and sustainability goals reshape corporate strategy. Patrick Smith of Pure Storage explores the key trends driving a more selective, resilient, and pragmatic approach to technology investment.

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AI for ROI, not FOMO - three lenses for adoption in a post-hype world This article is sponsored by:

There's a critical need for organizations to move beyond FOMO-driven AI projects. Patrick Smith of Pure Storage offers three key considerations to help businesses align AI initiatives with measurable outcomes and long-term business impact.

Driving change in sustainability - understanding reporting and impact accounting This article is sponsored by:

With a fragmented standards environment for environmental reporting, organizations can get overwhelmed. Patrick Smith of Pure Storage examines how impact accounting can help.

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Cut energy, water and cooling, and e-waste with modern storage infrastructure This article is sponsored by:

The heat is on for data storage (literally). Patrick Smith of Pure Storage examines the ways to keep the cost of modern storage low - for the planet, and for businesses.

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A sustainability storm - why should organizations care? This article is sponsored by:

Patrick Smith of Pure Storage breaks down the top five reasons why sustainability is so important, not just for the planet, but for the bottom line.

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The data journey for AI - sustainability, as-a-service and supporting data scientists This article is sponsored by:

In the first of this two-part article, Fred Lherault of Pure Storage looked at the six stages involved in finding and processing data as it’s used in AI models and training. Part two looks at how the process creates challenges and how organizations can approach and mitigate against these.

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The data journey for AI - ingestion to innovation This article is sponsored by:

The first in this two-part series from Pure Storage examines how data is used, transformed and moved in advance of being used to train AI algorithms.

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