The last time I put AI to the test in my creative workflow, I had mixed results - time to revisit. How would AI fare with Powerpoints? Video editing? Infographics? Amidst the fails, I've had breakthroughs. But my human-to-human infographic project with Two Line Studios is the highlight.
No matter the enterprise tech du jour, analyst relations is a constant. But is analyst relations truly serving customers, or are we due for a rethink? Last year, I made the case for next-gen analyst relations. Tim Crawford of AVOA had a few thing to say in response - time for an update.
Customer communications platform Sinch helps boost engagement and conversions at Courir across multiple social media and messaging channels
Makeup industry favorite implements Klaviyo platform to transform customer insights and engagement, resulting in significant revenue growth and 12.5x return on investment in first year.
Irina Botea, Director of Product Marketing, shared the latest updates to the Contentful platform that support marketing and content teams that want to take advantage of generative AI.
Beauty is in the eye of the beholder. Eye-catching marketing stunts can divert attention from a lack of anything else to say, but what does it really say about you as a prospective vendor to the people making the real decisions?
In my Reaching the B2B Informed Buyer dbook, I took a hard stance on content relevance over entertainment value. But in recent months, that stance has changed - in no small part because of Paul Greenberg and Brent Leary, aka the CRM Playaz.
If you are looking for a content operations platform for your GTM team, there’s a new one you might want to check out. It’s called Relato, and I had an opportunity to see it in action and talk with Relato CEO David Baum about what today’s content operations platform needs to do.
This week - Vendors have some shiny new AI for you - time to negotiate. LLMs leave the year with plenty of security and copyright concerns unresolved, but let's give it one more sort. Drones and baked goods, omni-woes and un-predictions and resilience - we've got your holiday hits and misses.
AAAAGH!!! If vendors don’t like how I made (an honest) mistake in reporting their product’s name, can’t they at least come up with simpler, straightforward product names? How about some shorter names? Here’s how ridiculous this has gotten…
Digital contracting platform company Ironclad shares how the Tribble Brain sped up the RFP process, with positive results.
Hubspot is doubling down with new AI tools and data enrichment capabilities to do some heavy lifting for marketers.
Hubspot is deepening AI capabilities in its platform, to make AI "a breeze".
