Marketing Intelligence is having a moment with AI. Even though marketing leaders think they are doing well, a recent survey shows there’s still a lot that can be done to improve marketing paid media performance.
HubSpot has a number of new platform updates, including a new answer engine optimization tool, and more AI-infused Breeze Assistant and Agent capabilities.
HubSpot is moving two of its AI agents to an outcome-based pricing model, becoming one of only a few AI Agent vendors shifting to value-based pricing for customers.
Trying to figure out how to get your brand to appear in AI search engines the right way? BrightEdge says its new AI Hyper Cube is the answer.
Contentsquare introduced new capabilities for tracking conversational experiences, analyzing AI agent activity, and accessing data via a Model Context Protocol (MCP) server, giving brands a more complete view of how users engage across the customer lifecycle.
Buyers are using LLMs to support research more and more, leaving review sites like G2 wondering how to adapt. Tim Sanders, G2 Chief Innovation Officer, shares the company’s strategy and his take on SaaS vs Agentic platforms.
Influencer marketing platform, Humanz, has created an AI-native operating system to help brands and creators manage the end-to-end process of UGC advertising. Here’s why it’s important.
Fibr.ai believes AI agents can automate testing and personalization at a scale traditional CRO platforms can’t match, turning every landing page into a context-aware experience. Here’s why that’s critical for today’s web experiences.
AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.
While B2B Marketers tend to go quiet during the weeks around the Super Bowl, maybe they should do the exact opposite. Stick on some Bad Bunny and read on...
Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains what his team are up to.
Marketers are at a crossroads. To survive, they need generative AI skills, but they also need their organizations to help them, and that is not always the case.
A new study reveals how generational tensions between Gen Z and Baby Boomers in Sales are hurting productivity, and how AI might be the unexpected key to bridging the divide.
