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<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"><channel><title>Ian Thomas – diginomica</title><atom:link href="https://diginomica.com/author/ian-thomas/feed" rel="self" type="application/rss+xml"/><link>https://diginomica.com</link><description>business insights for the enterprise undergoing digital transformation</description><language>en-US</language><lastBuildDate>Sun, 26 Apr 2026 07:54:35 -0700</lastBuildDate><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><item><title><![CDATA[AI agents won’t kill shopping – but agentic commerce could make most of it redundant]]></title><link>https://diginomica.com/ai-agents-kill-shopping-agentic-commerce-make-redundant</link><description>A conversation with the co-CEOs of marketing automation company Klaviyo suggests that, as agents take over the work of finding and evaluating products, much of what we know as ‘shopping’ may simply disappear.</description><pubDate>Thu, 23 Apr 2026 04:22:43 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Retail e-commerce and the omni-channel]]></category><category><![CDATA[CRM and customer experience]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30388 at https://diginomica.com</guid></item><item><title><![CDATA[Monday Morning Moan - stop saying autonomy, before things really get out of control]]></title><link>https://diginomica.com/monday-morning-moan-stop-saying-autonomy-things-really-get-out-control</link><description>Now hang on a minute. When you describe AI as autonomous, you're making a very dangerous leap of faith that doesn't reflect the reality of how AI agency actually works.</description><pubDate>Mon, 20 Apr 2026 01:12:54 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30360 at https://diginomica.com</guid></item><item><title><![CDATA[Salesforce TDX 2026 – how AgentExchange moves the point of purchase closer to actual work]]></title><link>https://diginomica.com/salesforce-tdx-2026-how-agentexchange-moves-point-purchase-closer-actual-work</link><description>Drilling down into the details of Salesforce's AgentExchange announcement...</description><pubDate>Fri, 17 Apr 2026 02:47:09 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Future of work]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30356 at https://diginomica.com</guid></item><item><title><![CDATA[Salesforce TDX 2026  – why Salesforce’s Headless 360 announcement at TDX is really about operating model transformation]]></title><link>https://diginomica.com/salesforce-tdx-2026-why-salesforces-headless-360-announcement-tdx-really-about-operating-model</link><description>All together now - off with their heads!!! Day one of this year's TDX gathering in San Francisco comes to a close. </description><pubDate>Thu, 16 Apr 2026 00:14:57 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[CRM and customer experience]]></category><category><![CDATA[Cloud platforms - infrastructure and architecture]]></category><guid isPermaLink="false">30349 at https://diginomica.com</guid></item><item><title><![CDATA[What if natural language interfaces are a journey not a destination?]]></title><link>https://diginomica.com/what-if-natural-language-interfaces-are-journey-not-destination</link><description>An interview with integration vendor Celigo about Ora, its new conversational agent, sparks some thoughts about the future of how we interact with AI and the limitations of chat. </description><pubDate>Tue, 14 Apr 2026 02:12:11 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[UX and application design]]></category><category><![CDATA[Cloud platforms - infrastructure and architecture]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30334 at https://diginomica.com</guid></item><item><title><![CDATA[From ‘buy’ to ‘build’ – how FranklinCovey CIO Blaine Carter is replacing packaged apps with low-code and AI]]></title><link>https://diginomica.com/buy-build-how-franklincovey-cio-blaine-carter-replacing-packaged-apps-low-code-and-ai</link><description>The rise of AI-powered vibe coding is tempting enterprise teams to custom-build apps rather than buy packaged solutions. This is the story of how FranklinCovey long ago made the same choice using the low-code Make app builder. </description><pubDate>Fri, 20 Mar 2026 04:53:31 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[Collaboration sharing and digital productivity]]></category><category><![CDATA[UX and application design]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30223 at https://diginomica.com</guid></item><item><title><![CDATA[Why CEOs can’t delegate AI responsibility – Wrike’s Thomas Scott on leading through AI]]></title><link>https://diginomica.com/ceos-cant-delegate-ai-responsibility-wrike-thomas-scott</link><description>A conversation with Thomas Scott, CEO of Wrike, raises important questions about AI governance and why leaders need to understand the trade-offs involved when handing off work to agents. </description><pubDate>Wed, 04 Mar 2026 02:38:33 -0800</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Collaboration sharing and digital productivity]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30136 at https://diginomica.com</guid></item><item><title><![CDATA[If you can’t trust your people, you won’t trust your agents – RTO mandates mean you’re not ready for AI]]></title><link>https://diginomica.com/cant-trust-your-people-wont-trust-agents-rto-means-not-ready-ai</link><description>If you aren't willing to trust your workers to work remotely, then will you be able to trust autonomous AI agents? This seeming paradox reveals a mentality steeped in operating model debt that will hold enterprises back.</description><pubDate>Wed, 25 Feb 2026 01:27:08 -0800</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Collaboration sharing and digital productivity]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30098 at https://diginomica.com</guid></item><item><title><![CDATA[Eloi vs Morlocks - does AI prove the spreadsheet rebels were right all along?]]></title><link>https://diginomica.com/eloi-vs-morlocks-ai-prove-spreadsheet-rebels--right-all-along</link><description>Poorly aligned data is typically seen as an obstacle to enterprise AI adoption, but is this the wrong way to look at things?</description><pubDate>Fri, 13 Feb 2026 09:03:22 -0800</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[Data management]]></category><category><![CDATA[User experience]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30040 at https://diginomica.com</guid></item><item><title><![CDATA[Three blockers are holding up enterprise AI adoption, says OutSystems CEO - and it's not the tech]]></title><link>https://diginomica.com/three-blockers-are-holding-enterprise-ai-adoption-says-outsystems-ceo-and-its-not-tech</link><description>A conversation with Woodson Martin, CEO of OutSystems, uncovers three blockers to enterprise adoption of AI for practical business use cases.  </description><pubDate>Mon, 26 Jan 2026 02:49:54 -0800</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[UX and application design]]></category><category><![CDATA[Collaboration sharing and digital productivity]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">29941 at https://diginomica.com</guid></item></channel></rss>
