<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"><channel><title>AI adoption – diginomica</title><atom:link href="https://diginomica.com/category/ai-adoption/feed" rel="self" type="application/rss+xml"/><link>https://diginomica.com</link><description>business insights for the enterprise undergoing digital transformation</description><language>en-US</language><lastBuildDate>Sun, 26 Apr 2026 07:29:15 -0700</lastBuildDate><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><item><title><![CDATA[Next '26 - when you don't have enterprise legacy, you build it. Google Cloud's playbook for winning agentic AI trust.]]></title><link>https://diginomica.com/next-26-when-you-dont-have-enterprise-legacy-you-build-it-google-clouds-playbook-winning-agentic-ai</link><description>Google Cloud doesn't have thirty years of enterprise relationships to draw on. Its answer is to remain open, co-invest, embed engineers, and walk into customer environments to prove the art of the possible. Whether that playbook scales is the question the next few years will answer.
</description><pubDate>Thu, 23 Apr 2026 15:25:22 -0700</pubDate><dc:creator><![CDATA[Derek du Preez]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[Cloud platforms - infrastructure and architecture]]></category><category><![CDATA[Agentic AI]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30394 at https://diginomica.com</guid></item><item><title><![CDATA[AI agents won’t kill shopping – but agentic commerce could make most of it redundant]]></title><link>https://diginomica.com/ai-agents-kill-shopping-agentic-commerce-make-redundant</link><description>A conversation with the co-CEOs of marketing automation company Klaviyo suggests that, as agents take over the work of finding and evaluating products, much of what we know as ‘shopping’ may simply disappear.</description><pubDate>Thu, 23 Apr 2026 04:22:43 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Retail e-commerce and the omni-channel]]></category><category><![CDATA[CRM and customer experience]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30388 at https://diginomica.com</guid></item><item><title><![CDATA[Why Service AI keeps failing - and how to fix it]]></title><link>https://diginomica.com/why-service-ai-keeps-failing-and-how-fix-it</link><description>AI needs enterprise context to work well. Atlassian’s Shamik Sharma explains the structural fix most companies are missing when deploying AI to service teams. 

</description><pubDate>Thu, 23 Apr 2026 01:53:40 -0700</pubDate><dc:creator><![CDATA[Shamik  Sharma]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[Collaboration sharing and digital productivity]]></category><category><![CDATA[CRM and customer experience]]></category><category><![CDATA[Customer service management]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30381 at https://diginomica.com</guid></item><item><title><![CDATA[Next '26 - control the agents, control the enterprise? Google Cloud enters the battle for enterprise AI governance]]></title><link>https://diginomica.com/next-26-control-agents-control-enterprise-google-cloud-enters-battle-enterprise-ai-governance</link><description>Is Google Cloud vying to be the ‘Android of the AI enterprise’? Or is its strategy actually more like Apple’s iOS? We bring the latest announcements from Google Cloud Next. 
</description><pubDate>Wed, 22 Apr 2026 16:10:16 -0700</pubDate><dc:creator><![CDATA[Derek du Preez]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Data management]]></category><category><![CDATA[Governing identity privacy and security]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30385 at https://diginomica.com</guid></item><item><title><![CDATA[ServiceNow beats Q1 2026 guidance as AI deals accelerate (and outcome-based pricing? Zavery isn't buying it)]]></title><link>https://diginomica.com/servicenow-beats-q1-2026-guidance-ai-deals-accelerate-and-outcome-based-pricing-zavery-isnt-buying</link><description>ServiceNow’s latest earnings beat expectations and the vendor has raised its guidance. We speak with Amit Zavery, President, Chief Product Officer and Chief Operating Officer, to understand the meaning behind the headline figures - and to dive deeper into pricing. 
</description><pubDate>Wed, 22 Apr 2026 13:14:05 -0700</pubDate><dc:creator><![CDATA[Derek du Preez]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[IT service management]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30382 at https://diginomica.com</guid></item><item><title><![CDATA[Early AI adopters stumble across the horror of vendor lock-in. Here we go again?]]></title><link>https://diginomica.com/early-ai-adopters-stumble-across-horror-vendor-lock-here-we-go-again</link><description>A familiar enterprise problem raises its head again...</description><pubDate>Tue, 21 Apr 2026 00:33:05 -0700</pubDate><dc:creator><![CDATA[Katy Ring]]></dc:creator><category><![CDATA[Enterprise AI]]></category><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30370 at https://diginomica.com</guid></item><item><title><![CDATA[Enterprise hits and misses - CIOs reckon with AI use cases, and bring on the agentic substrate debate]]></title><link>https://diginomica.com/enterprise-hits-and-misses-cios-reckon-ai-use-cases-and-bring-agentic-substrate-debate</link><description>This week - CIOs know that AI adoption isn't optional, but how should they play it out? Salesforce makes headless noise at TDX - but the headless stakes have changed. Agentic substrate is a brutal catchphrase, but the stakes are high there too; I'll explain why. Your whiffs are, well, doozies.</description><pubDate>Mon, 20 Apr 2026 17:26:14 -0700</pubDate><dc:creator><![CDATA[Jon Reed]]></dc:creator><category><![CDATA[Enterprise AI]]></category><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Data management]]></category><category><![CDATA[Hits and misses]]></category><category><![CDATA[Digital enterprise in the real world]]></category><guid isPermaLink="false">30359 at https://diginomica.com</guid></item><item><title><![CDATA[AI infrastructure - OpenAI slamming the brakes on UK data center plans sparks electrifying debate around the AI energy bill]]></title><link>https://diginomica.com/openai-slamming-brakes-uk-data-center-plans-sparks-electrifying-debate-around-ai-energy-bill</link><description>Who pays the electricity bill in the end? </description><pubDate>Mon, 20 Apr 2026 03:43:34 -0700</pubDate><dc:creator><![CDATA[Stuart Lauchlan]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[Generative AI and LLMs]]></category><category><![CDATA[Infrastructure]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30364 at https://diginomica.com</guid></item><item><title><![CDATA[Salesforce TDX 2026 – how AgentExchange moves the point of purchase closer to actual work]]></title><link>https://diginomica.com/salesforce-tdx-2026-how-agentexchange-moves-point-purchase-closer-actual-work</link><description>Drilling down into the details of Salesforce's AgentExchange announcement...</description><pubDate>Fri, 17 Apr 2026 02:47:09 -0700</pubDate><dc:creator><![CDATA[Ian Thomas]]></dc:creator><category><![CDATA[Agentic AI]]></category><category><![CDATA[AI adoption]]></category><category><![CDATA[Future of work]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30356 at https://diginomica.com</guid></item><item><title><![CDATA[CIO Mark Bramwell and Said Business School’s educated adoption of AI]]></title><link>https://diginomica.com/cio-mark-bramwell-and-said-business-schools-educated-adoption-ai</link><description>Using AI for education, utilization and governance at major Oxford academic institute 
</description><pubDate>Fri, 17 Apr 2026 01:59:13 -0700</pubDate><dc:creator><![CDATA[Mark Chillingworth]]></dc:creator><category><![CDATA[AI adoption]]></category><category><![CDATA[Education]]></category><category><![CDATA[the diginomica network]]></category><category><![CDATA[Audio]]></category><guid isPermaLink="false">30353 at https://diginomica.com</guid></item></channel></rss>
